UX for the Win

Karine Larose @karinenrose&

Andrew Preater @preaterpresent

13 June 2015 at #citymash

Agenda

• UX at Imperial: 10:30- 10:40

• Grounded theory and coding: 10:40 – 10:50

• Coding and group ideation: 10:50 – 11:30

• Group presentations, questions and

reflections: 11:30–12:00

Primo UX at Imperial

• Why UX?

• Grounded theory approach

• The UX team

Primo UX at Imperial

• Sherif Khedry - MA Library and Information Studies - UCL Qatar

• George Bray (@NexGenGB) - MA Library and Information Studies - UCL

[This slide contained a screenshot from our recording software showing the user (recorded on webcam) and the Primo search session]

Open codingauthority provides filtering techniqueage of journal is part of authoritycontext sensitivity of search: importance of age of material “depends on what you are doing

with it”human skill in judgement: “it is about your own judgement and experience”importance of recommendations from peers and seniorsaccumulation of small things peers say is importantlibrary is not a starting point for general infoproblem with our methodology: interviewee does not seem to want use Primo for thisgoogle is a starting pointguessing textbook names, there is often a textbook called the name of the discipline.use of location facetcampus as a factor “I want to stay in the Central Library”title: looks at titles first to judgeskimming through titles to see what is thereassessing if something is beginner-leveluncertainly: knowing i am not an expert

Results I: main themes

• Searching should be as fast as possible

Results: main themes

• Searching should be as fast as possible

• Searching should be painless

Results: main themes

• Searching should be as fast as possible

• Searching should be painless

• Information is prioritised in selecting results

What next?

• Primo design and development for a summer relaunch

• More quantitative work on user preferences

Design highlights

• Improve search and browse speed; simplify presentation

• Make Primo typography beautiful

Examples of Future Improvements

For example…

Search autocomplete example from Boston University Libraries using Ex Libris Primo.

Doing open & focused coding

Blog post: x.preater.com/uxftw

Remain calm. You are going to do grounded theory qual data analysis and it will make sense. You’ve got this.Blog post: x.preater.com/uxftw

Open coding

A first pass at digging into the data and analysing what is there

Kathy Charmaz wants us to ask:

• “What is this data a study of?• What do the data suggest?

Pronounce? Leave unsaid?• From whose point of view?• What theoretical category does

this specific [data] indicate?”Questions to inform initial / open coding quoted from Charmaz (2014) p.116.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

• “Sweep through” the recordings

How to get started

• “Sweep through” the recordings• Write short analytical observations

about the data as you experience it

How to get started

• “Sweep through” the recordings• Write short analytical observations

about the data as you experience it• Charmaz: codes “result from what

strikes you in the data” (2012) and should be, “short, simple, active, and analytic” (2014 p.120)

How to get started

Charmaz, K. (2012) ‘The power and potential of grounded theory’, Medical Sociology Online, 6(3), pp. 2-15.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

“So what can it look like?”authority provides filtering techniqueage of journal is part of authoritycontext sensitivity of search: importance of age of material “depends on what you are doing

with it”human skill in judgement: “it is about your own judgement and experience”importance of recommendations from peers and seniorsaccumulation of small things peers say is importantlibrary is not a starting point for general infoproblem with our methodology: interviewee does not seem to want use Primo for thisgoogle is a starting pointguessing textbook names, there is often a textbook called the name of the discipline.use of location facetcampus as a factor “I want to stay in the Central Library”title: looks at titles first to judgeskimming through titles to see what is thereassessing if something is beginner-leveluncertainly: knowing i am not an expert

Charmaz’s ‘code for coding’

• “Remain open• Stay close to the data• Keep your codes simple and precise• Construct short codes• Preserve actions• Compare data with data• Move quickly through the data”

‘Code for coding’ quoted from Charmaz (2014) p.120.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

Focused coding

A “second round” of assessing codes looking at connections & relationships between codes

Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

Focused coding

• A “second round” of assessing codes looking at connections & relationships between codes

• Comparing codes with the data… and with each other

Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

Ask yourself & your group:

• Which work better overall as categories?

Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

Ask yourself & your group:

• Which work better overall as categories?• Which give a better direction in developing an

overall theory from the data?

Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage

Ask yourself & your group:

• Which work better overall as categories?• Which give a better direction in developing an

overall theory from the data?• How might you create a theoretical

framework about discovery user experience to help inform changes to the system? Which codes fit the data “snugly” & help you to do this?

Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage