ux 5 ws and h: user experience demystified
DESCRIPTION
A talk I gave to a group of C-level executives on getting started with usability testing, using the journalistic approach of 5 Ws and H. The aim was to demystify the process.TRANSCRIPT
UX: 5 Ws and HUser Experience Demystified
Carol Barnum, Ph.D.
Director, Usability Center
Southern Polytechnic
KEN August 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Who?Who am I?
Who are your users?
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
What?What is usability?
What is usability testing?
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Usability ‐ ISO 9241‐11
The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Usability Testing
The activity that focuses on observing users working with a product, performing tasksthat are real and meaningfulto them.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
When?Once and done
More than once . . . iterate
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
When?Once and done
More than once . . . iterate
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Where?Here . . .
There . . .
Everywhere . . . KEN
August 19, 2011The Usability Center
Focusing on User Experience Since 1994
Executive Viewing RoomMeeting, planning, and observing testing
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Evaluation Room office setupParticipant at computer talks to moderator after session.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Evaluation Room living room setupPresto, it’s a living room for a test of a DVR installation at home.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Control RoomCommand Central for up to 6 people on the core team to observe and take notes of the user’s session.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Lab on the goA complete lab packs in a suitcase to go to the client’s location.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Portable lab sets up in any spaceThe user at the laptop is observed by the moderator and logged and recorded by the logger (forefront)
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Remote testingUsing meeting/collaboration software connected to our logging computer, we can reach users worldwide.
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Why?It’s not your mother’s (or father’s) focus group
Quick results
Seeing is believing
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
How?Plan
Prepare
Test
Review
Revise
Test again
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
How many???
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994
Let’s ReviewWho?What?
Where?
When?
Why?
How?KEN
August 19, 2011The Usability Center
Focusing on User Experience Since 1994
Better UX = better products = increased customer satisfaction =more sales = more
“likes“
Why not?
KENAugust 19, 2011
The Usability CenterFocusing on User Experience Since 1994