United Way of Canadian CountyEMPLOYEE CAMPAIGNCOORDINATOR GUIDE

© 2012 United Way of Canadian County, Yukon, OK 73085. Made in OK.

Your AssignmentIt may have been many years since you stepped into a classroom, but you can handle this very important assignment. It’s as easy as 1-2-3!

To help you make the grade, we’ve written an easy to follow study guide. This guide can help you plan, organize and implement a model United Wayworkplace campaign.

You’ll be at the top of the class in no time!

Name: Date:

Topic: You + United Way = A Better Tomorrow

Study GuideCampaign Checklist

Sample United Way Rally Agenda

ECC/CEO Speech Outline

Leadership Giving

Campaign Awards

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Campaign ChecklistYour key to an A+ on your report card!

Review your company’s giving history.

Encourage your CEO or Leadership to be involved: Complete his/her pledge card Pledge a corporate gift on behalf of the organization Write a letter or send an email to all employees Participate in/or attend campaign meetings Schedule a leadership meeting with top leadership

Recruit a committee of co-workers to help you.

Utilize your United Way Representative. They will help you plan your campaign,deliver your materials, schedule presentations and tours and answer questions.

Set a challenging and realistic goal.

Schedule specific start/end dates for your campaign and inform yourco-workers.

Educate your co-workers. Agency speakers, videos and tours are fun andinformative! See the Sample Rally and ECC Speech outlines on pages 2 and 3.

Complete your campaign by collecting pledge cards and reporting results to your United Way Representative. Turn in your results by November 2nd to be an Early Bird! All campaign results are due by November 16th.

Thank your co-workers for their generosity. Send an email, hang thank you posters and plan a celebration of a job well done!

Sample United WayRally Agenda:

Your co-workers will enjoy learning about United Way’s work in the community. This meeting makes your job as an Employee Campaign Coordinator (ECC) much easier. Here’s the rundown for a spirited pep rally to kick-off your workplace campaign.

Audio Visual: Music - Play a soundtrack that fits your company’s campaign theme to play as guests enter and exit the room. Video - Play the United Way campaign video.

Decor: United Way posters Theme-related items such as centerpieces, wall hangings, etc. Goal poster

The Flow: 3 min. Welcome & United Way Campaign CEO and/or ECC Endorsement 7 min. United Way Presentation United Way Representative

3 min. United Way Video United Way Representative 5 min. United Way Partner Agency Speaker Partner Agency Representative 5 min. Wrap Up CEO and/or ECC

2 min. Collect Pledge Cards ECC

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ECC or CEO’s Speech Outline

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Introduce yourself and thank everyone for attending the meeting.

Give a brief overview of your organization’s United Way campaign.Include: a. Your organization’s campaign dates b. Your organization’s fundraising goal c. United Way facts

Talk about your personal experience with United Way either as a donor or abeneficiary of services.

Introduce the United Way speaker.

Encourage giving. Offer incentives.

Say thank you!

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For theme ideas,logos, forms,tips and more

visit unitedwaycanadiancounty.org and explore the Workplace

Campaign Toolkit

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Leadership Giving AssociationEncourage your co-workers to become a member of the Leadership GivingAssociation. Membership begins with an annual gift of $500 or more. Members receive all the benefits reserved for our top donors, including a listing in the Leader-ship Giving Registry. A leadership gift truly demonstrates commitment to lasting change in Logan County.

For more information about Leadership Giving please contact

Kitt Letcher at (405) 523-3580 or kletcher@unitedwayokc.org

U N I T E D W A Y O F C E N T R A L O K L A H O M A

GIVINGLEADERSHIPASSOCIATION

Leadership Giving Levels

Horizon Circle $500 - 999Leaders $1,000 - 2,499Benefactors $2,500 - 4,999Patrons $5,000 - 7,499Champions $7,500 - 9,999Alexis de Tocqueville Society $10,000+

Some of United Way of Canadian County’s turn in procedures have changed. If you have any questions,

contact your United Way representative.

PLEASE NOTE5

Campaign AwardsUnited Way wants to recognize your employees’ generosity. The following awards will be presented to you at thecampaign celebration based on your company’s per capita giving. Per capita giving is figured by dividing your total employee contributions by your total number of employees.

Diamond$500 per capita and above

Platinum$200 - $499.99 per capita

Gold$100 - $199.99 per capita

Silver$50 - $99.99 per capita

Bronze$25 - $49.99 per capita

PO Box 850097Yukon, OK 73085405-236-8441

www.unitedwaycanadiancounty.org