uw speaking-of-design-shared
TRANSCRIPT
SPEAKING
DESIGN
SPEAKING
DESIGN
SPEAKING
DESIGN
LANGUAGE IS COMPLICATED
UNDERSTANDING
DESCRIPTION
”… ONLY SOMEONE SCHOOLED IN COLAS IS GOING TO BE ABLE TO PICK UP ON THE SUBTLE NUANCES THAT DISTINGUISH EACH SOFT DRINK.“
”A DESIGNER SOLVES
PROBLEMS WITHIN
A SET OF CONSTRAINTS”
SO, WHY IS TALKING ABOUT DESIGN IMPORTANT?
DERIVE INTENTION
DESCRIBE OUR IDEAS
DERIVE INTENTION
SIMPLE ENOUGH, RIGHT?
http://apple.com
http://pinterest.com
AGAIN. !
LANGUAGE IS COMPLICATED
“MAKE IT MESSY AND COMPLICATED” SAID NOBODY. EVER.
WEB 2.0!
RUN.
https://www.facebook.com/note.php?note_id=118951047792&ref=mf
http://99designs.com
WHAT MAKES FOR A GOOD
CONVERSATION ABOUT DESIGN?
TALK ABOUT YOUR PROCESS
“‘HERE’S THE TWITTER BUTTON!’
IS BAD. !
!
‘AS YOU CAN SEE, WE’VE ADDRESSED
YOUR SOCIAL MEDIA
CONCERNS!’ IS BETTER.”
www.domain.com www.domain.com www.domain.com
Centered Aligned Left Fluid
METAPHOR — AVOID IT.
www.domain.com
www.domain.com
www.domain.com
Round 1:
www.domain.com
www.domain.com
www.domain.com
www.domain.com
Round 2:
www.domain.com
www.domain.com
www.domain.com
www.domain.com
Round 2:
www.domain.com
www.domain.com
www.domain.com
Round 1: Round 2: Round 3:
To: My Client From: Me Subject: New homepage comps…
Hey there, my favorite client. I’ve attached a comp for the new homepage design. Have a look and let me know what you think. !Peace out, !Rockstar Designer !———- Attached: homepage-comp.jpg
To: My Client From: Me Subject: New homepage comps…
Hey there, my favorite client. I’ve attached a comp for the new homepage design. Have a look and let me know what you think. !Peace out, !Rockstar Designer !———- Attached: homepage-comp.jpg
To: My Client From: Me Subject: New homepage comps…
Hey there, my favorite client. We need to set up some time to look over the noes homepage comp I’ve put together. We could do this in person or over Skype. Do you have some time on Tuesday before noon, or Wednesday after 2pm? !!Thanks! !Your Design Partner
