utilizing new web 2.0 and social media strategies to ...– microblogging (tweet, tweet) • sharing...
TRANSCRIPT
The Past and Future of Health 2.0
Utilizing New Web 2.0 and Social Media Strategies to Engage Citizens
Matthew HoltCo-founder, Health 2.0 &Founder/Author, The Health Care Blog
Source: Globescan/BBC/Reuters 2006
What’s he going to talk about?*
Web 2.0 Health 2.0—The Present• Search, Communities & ToolsSerious interlude Health 2.0—What’s Next• Data utility layers & unplatforms
*A relatively good faith effort will be made to stick to this agenda but no guarantees will be given that I’ll actually stick to it, especially if I can find a marketing guru in the audience who can make me as famous or as rich as the guy who lives 4 doors down from me and started YouTube
What the hell is Web 2.0?
Web 2.0 Ecosystem
eThis, That & The other vs. Web 2.0WWW, born 1994-5
publishing, searching, readingContent Management
Syndicated
Subscribed
Internally created
Integrated from data sources
“Webmaster” regulated
Institutional publishing standards
Prescribed branding
Dominant letters
e, later i
Dash optional
Web 2.0, nee. 2003-5uploading, sharing, searching• Social networks
– Blogs– Wikis– Forums, Groups, Discussions– Video/content sharing– Microblogging (Tweet, Tweet)
• Sharing Tools– Community policing– Posting guidelines
• Dominant letters– r, z, x, 2.0– Periods, but no vowels allowed
Source: Tim O’Reilly What is Web2.0, 9/2005
Web 2.0: O’Reilly’s Core Competencies
• Services, not packaged software• Data sources that get richer as more people use them• Trusting users as co-developers• Harnessing collective intelligence• Leveraging the long tail through customer self-service• Software above the level of a single device• Lightweight user interfaces
Whatis ?
Americans’ on the Internet for Health
Source: Social Life of Health Information, Pew Internet & American Life Project, June 2009;
Pew: Percentage of Internet Users and Adults Who Have Looked Online for Information About a Specific Disease or Medical Problem, 2002-2008
10
7 in 10 adults demand engagement… especially for personal health issues that matter most to them
• 22% of the population are Health Info-entials• Most frequently accessed channels of health information:
– Conversations with friends/family (69%)
– Conversations with my doctor or healthcare provider (65%)• Social media is more credible when coupled with health expertise
– Top social medium: Health expert blogs (86%)
– Other most credible media include personal blogs, social networking sites, video-sharing sites, and Wikipedia
Source: Edelman Health Engagement Barometer, survey of 5,000 consumers in US, UK, France, Russia, China.
Highlights from the 1st Edelman Health Engagement Barometer
“...Social software and lightweight tools that promote collaboration between... stakeholders”
- Matthew Holt and Jane Sarasohn-Kahn
“...Social software and lightweight tools that promote collaboration between... stakeholders”
- Matthew Holt and Jane Sarasohn-Kahn
“... all the constituents focus on health value…improving safety, efficiency and quality of healthcare”
- Scott Shreeve
“... all the constituents focus on health value…improving safety, efficiency and quality of healthcare”
- Scott Shreeve
"health 2.0 is participatory healthcare... we the patients can be effective partners in healthcare.”
- Ted Eytan
"health 2.0 is participatory healthcare... we the patients can be effective partners in healthcare.”
- Ted Eytan
What is “Health 2.0”Matthew Holt’s best guess at the constituent parts
• Personalized search that looks into the long tail, and cares about the user experience
• Communities that capture the accumulated knowledge of patients and caregivers – and explain it to the world
• Intelligent tools for content delivery -- and transactions• Better integration of data with content
And not just a maybe….Technologies fusing as patients increasingly guide their own care
Social Networks
ToolsSearch
TransactionData
Health 2.0: User-Generated Healthcare
Content
SEARCH:Gets deeper and more personalized
• Presentation
• Deep Search
• Real Time
• Answers
SEARCH:Presentation
SEARCH:RealTime
Doctors Hospitals, Procedures Clinical Trials
SEARCH: Answers.one example is
Matching, Rating & Recommendation
COMMUNITIES: Providing support, answering questions,
aggregating data & tracking outcomes
Connecting with others is integral
34% of adult online users connected to others or to the content others created online about health and wellness during the past year (Jupiter Research, 2007)
Search & Online Communities
+
Emergence of Consumer-Focused Tools
1. Personalized
2. Analytical
3. Supporting Decisions
4. Enabling Transactions
TOOLS: Unlocking databases with
new interfaces and analytics
engagewithgrace.org The One Slide Project
1.
On a scale of 1 to 5, where do you fall on this continuum?
2.
If there were a choice, would you prefer to die at home, or in a
hospital?
3.
Could a loved one correctly describe how you’d like to be treated in the
case of a terminal illness?
4.
Is there someone you trust whom you’ve appointed to advocate on your
behalf when the time is near?
5.
Have you completed any of the following: written a living will, appointed
a healthcare power of attorney, or completed an advanced directive?
Can You and Your Loved Ones Answer These Questions?
1 2 3 4 5
Don't give up on me no matter what, try any proven
and unproven intervention possible
Let me die in my own bed, without any
medical intervention
A Continuum of Health 2.0?
User-generated health care
Users connect to providers
Partnerships to reform delivery
Data drives decisions and discovery
Health 2.0:What’s coming next?
• Integration of the three constituent parts (search, communities, tools—all mash up)
• The data utility layer allows easy inclusion of same data between different services (liquidity)
(You may have heard of HealthVault, Google Health)• Greater diversity in data types• The emergence of new “unplatforms”
Unplatforms
• For Applications• Over Channels• Intermingling of Applications• Integration of Data
Unplatforms for applications
Unplatforms over channels
Intermingling of applications sharing Unplatforms
Integration of data across Unplatforms
Social Networks
Tools
Search
TransactionData
Health 2.0: User-Generated Healthcare
Content
Data Utility Layer
A Continuum of Health 2.0?
User-generated health care
Users connect to providers
Partnerships to reform delivery
Data drives decisions and discovery