usvets inc overview
DESCRIPTION
Strategic thinking for VeteransTRANSCRIPT
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Connecting with USVETSInc.
Early strategic thinking
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Agenda 1. What We Do
2. A BIG Opportunity
3. Principles For The Future
4. A Framework For Connections
5. Moving Forward
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What We Do 1. Innovative ways to engage with Veterans through
channels such as the internet and social media. 2. Activate, syndicate and broadcast varied content to
multiple audiences (observance programs, meetings, forums, summits, and interviews)
3. Messages in unique ways, more effectively. 4. Build strategic communication messaging about your
your brand to others at external venues.
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BUT YOU SHOULD KNOW WE SEE A
BIGGER
OPPORTUNITY FOR YOU
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People interact in the digital space in an entirely different way
COLLECTING CONNECTING
2006 -2011 2012+
Times are changing, rapidly
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Times are changing, rapidly
COLLECTING CONNECTING Data
“Friends”
Followers
Comments
Likes
Breadth
Insights
Interests
Ideas
Stories
Passions
Depth
2006 - 2011 2012+
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Connection points are expanding
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SO HOW DO WE POSSIBLY
MAKE SENSE OF IT ALL?
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OWNED MEDIA
EARNED MEDIA
BOUGHT MEDIA
We leverage our options
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And we stand on principles The Principle of One Voice
The Principle of Deeper Engagement
The Principle of Storytelling
The Principle of Social Good
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the cause
=VETERAN
The principle of One Voice
“we have an inconsistent voice” or “silo’d methods of communication”
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THE PRINCIPLE OF DEEPER ENGAGEMENT
“we have an inconsistent voice” or “silo’d methods of communication”
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Deeper Engagement Secret Sauce
Passion &
Interests
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Put the Veteran first. Their experience should be the center of our intention.
CIVILIAN LIFE
EXIT
RECRUIT
THE SERVICE LIFECYCLE
CONSIDER
VETERAN TRIP ENDS
TRAIN
ENLIST
DEPLOY
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HE’S COUNTING ON US.
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Building experiences around them It’s a journey comprised of moments across the ecosystem
[___].COM
[___].personal interac4on
[___].communica4on channel
[___].COM
[___].marke4ng channel
[___].social ac4va4on
[___].social ac4va4on
[___].marke4ng channel
[___].communica4on channel
THE VA ECOSYSTEM
CIVILIAN LIFE
EXIT
RECRUIT
CONSIDER
SERVICE MEMBER
TRIP ENDS
TRAIN
ENLIST
DEPLOY
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And Empowering The Masses
They’re not the only
voice
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Leveraging Powerful voices Rallying the cause.
CIVILIAN LIFE
EXIT
RECRUIT
THE SUPPORT LIFECYCLE
CONSIDER
VETERAN TRIP ENDS
TRAIN
ENLIST
DEPLOY
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Targeting Veterans in varied states Engaging everyone in the experience
THE CORE
THE FRINGE
THE MASSES
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Targeting Veterans in varied states Engaging everyone in the experience
THE CORE
THE FRINGE
THE MASSES
Direct mail Web
Social
Phone
Flash Mobs
Stand Downs
Partners
Community Groups
Care
Family & Friends