usp sheet swivelconnector

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With ONE TURN to greater attention at the POS ! SWIVEL CONNECTOR NEW ! All-round application ! The new METO SwivelConnector is a universal fitting for the fast display of your advertising messages. Since it can be turned through 360°, you can now make your promotion at the POS even more eye-catching than before ! Easy to use ! Universal ! Compatible with conventional suspension systems Can be turned through 360°, with retention points every 15° Non-slip stop for perfect hold for your advertising Holds everything ! Paper, card- board, poster jackets, signs etc. (up to a thickness of 3 mm) Study: Increased sales with advertising posters ! In 2008, the agency Ogilvy Action took a close look at the purchasing behaviour of over 6,000 consumers in the USA. The agency found that even though reductions and discount prices were a successful marke- ting instrument, particularly in difficult economic times, they were not as effective as advertising posters in stores. Impulse purchases were therefore more commonly attributable to advertising at the POS, than to temporary price reductions. Recent surveys showed that the effectiveness of these advertising measures even increased as the economic situation deteriorated further over recent months. 29 percent of consumers bought goods on impulse from categories in which they did not intend to buy anything when entering the store. 24 percent of those surveyed said that they were influenced by advertising in the store when making impulse purchases.

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USP Sheet SwivelConnector

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Page 1: USP Sheet SwivelConnector

With ONE TURN to greaterattention at the POS !

SWIVELCONNECTORNEW !

All-round application !The new METO SwivelConnector

is a universal fitting for the fast

display of your advertising

messages. Since it can be turned

through 360°, you can now make

your promotion at the POS even

more eye-catching than before !

Easy to use !

Universal ! Compatible with

conventional suspension systems

Can be turned through 360°,

with retention points every 15°

Non-slip stop for perfect hold for

your advertising

Holds everything ! Paper, card-

board, poster jackets, signs etc.

(up to a thickness of 3 mm)

Study: Increased sales with advertising posters !In 2008, the agency Ogilvy

Action took a close look at the

purchasing behaviour of over

6,000 consumers in the USA.

The agency found that even

though reductions and discount

prices were a successful marke-

ting instrument, particularly

in difficult economic times,

they were not as effective as

advertising posters in stores.

Impulse purchases were therefore

more commonly attributable to

advertising at the POS, than

to temporary price reductions.

Recent surveys showed that the

effectiveness of these advertising

measures even increased as the

economic situation deteriorated

further over recent months.

29 percent of consumers

bought goods on impulse from

categories in which they did not

intend to buy anything when

entering the store. 24 percent

of those surveyed said that they

were influenced by advertising in

the store when making impulse

purchases.

Page 2: USP Sheet SwivelConnector

ALL-ROUND CAPABILITY !With the SwivelConnector, your advertising can be turned a full 360°! Retention points are provided every 15° for accurate and stable positioning.

EASY AND TIME-SAVING HANDLING !With the SwivelConnector your advertising can be put up or changed in moments!You can replace the posters/signs conveniently at fl oor level. This reduced the need for working on ladders – which saves time and avoids accidents!

HOLDS EVERYTHING !The SwivelConnector holds every-thing, irrespective of the materials used for your advertising/informa-tion! Everything is possible, from a sheet of paper, to cardboard and on to hard foam panels (up to a thick-ness of 3 mm and 3 kg maximum load). Additional hold is provided by the non-slip stop.

The METO SwivelConnector is a new, universal suspension fi tting with which you can change your advertising at any time with considerably reduced effort ! The 360° rotation capability also attracts greater attention at the POS !

UNIVERSAL IN USE !The SwivelConnector can be used with conventional ceiling suspension systems up to 25 mm diameter.

ALWAYS IN BALANCE!The unique advantage is also that the SwivelConnector centres itself automatically on the suspension system, keeping your advertising in balance at all times.

www.CheckpointEurope.com

NEW ! SWIVELCONNECTOR

SWIVELCONNECTOR DATA:Material: Polycarbonate (PC)Standard colour: transparentDimensions (mm): H95 x W60 x D33 Art.-No.: 9294985Unit quantity: 10 piecesWarranty: 1 yearLead time: Available on stock

MATCHING METO CLIP PROFILES:Extruded Clip Profi lefor holding posters.

Material: Polyvinylchloride (PVC)Standard colour: transparentUnit quantity: 50

For DIN A1 posters:Length: 84 cmArt.-No.: 9114409

For DIN A2 posters:Length: 60 cmArt.-No.: 9114412

CO N TAC T

Please contact us for a free consultation on how you can improve your sales with Meto fi xing solutions.

Tel.: +49-6252-703 [email protected]

Nic

ole

Behn

ke ·

Apr

il 23

, 20

09