using youtube to increase your local business visibility
DESCRIPTION
Local Search Domination Using Your YouTube Channel Setting Up Your YouTube Channel Properly With the Goal of Reaching the First Page of Google Local Organic SearchTRANSCRIPT
Before Step 1) Preliminaries—N(ame) A(ddress) P(hone #)
1) Create Google products, such as Panoramio, Google Maps2) Create Yahoo and Bing Local Pages3) Fill out at least 25 Local Directories
Although these steps are not absolutely necessary, they certainly will help in the process of ranking your
client/business’ videos for relevant Local Organic search terms.
Conversely, if they’ve been done incorrectly, they can make the process of ranking those videos for local search terms
more difficult.
8 Steps to Getting YOUR local Business to the top of Google
local search within DAYS (sometimes hours) and keep it there for month after month!
2 Definitions:1) Google Local Organic Search:
The part of the Google Search Engine Which is Local and
which is not paid.
2) Keyword: A keyword is a word, or a string of words which reflect how your potential customer is looking for YOU, your products and your services.
A list of what you need to gather: • 1) Channel art and Google Plus header• 2) Profile picture• 3) Channel name• 4) Cellphone number—make sure someone is
available to receive the text message.• 5) List of keywords• 6) Title of your first video• 7) Channel description• 8) Video description• 9) Any urls you want to include
How to optimize a business’
Channel:
Step 1) Set up a separate gmail account for their marketing and YouTube channel.
As part of Step 1, Create Channel Art that incorporates their logo and contact
information. While you’re at it, create a matching header for the Google Plus page.
Two examples of Channel Art that I’ve done:
Some Useful Links as you get started creating your YouTube Channel:
Get Started on YouTube Training: https://support.google.com/youtube/answer/3309389
Peggy Duncan YouTube training videos: https://www.youtube.com/playlist?list=PLH_FZ9gQZcC-QnH1Zv7ycu0-ixc5rO2gG
Features: https://www.youtube.com/features
Link to your channel “about” page—put in your own username.https://www.youtube.com/user/(your channel name)/about
Step 2) Research your competition. Check out their websites. Check out
their blogs and their social media presence. Figure out what keywords
they’re using.
Step 3) Keyword research, using free tools as well as paid. Check out whether your competition is ranking highly for their keywords. If not, they’ve just given you a competitive edge.
Step 4) Write copy for the channel as a whole, and for the first video, incorporating
your keywords in an organic way.
Step 5) Fill in the information part of your YouTube Channel.
Step 6) Create your first video. This video has the primary function of establishing the channel and getting the company to the first page of Google
organic local search.
A new function that YouTube has created is an intro video that lets people know what to expect of your channel. A nice way to do this is to have
someone create a punchy 30-second video . There are some nice Fiverr gigs for that. Be sure to use ALL of the social media and keyword real estate
available!
There are 3 possible goals for video marketing:
1) Ranking your business on Google search for important keywords. This goal can be accomplished with a very simple, easily-created video.
2) Increasing your reputation as a trusted expert in your field.
3) Increasing interaction with your business. This goal requires videos that are entertaining, engaging and
An easy way to create a simple video: 1) find some content on the site.
2) record an audio version of it 3) grab some images from the site, including
the logo. 4) import the audio, the images and create a
short (1-2 minute) video, using Windows MovieMaker or copy that you’ve already written and tags based on your keywords
Step 7) Upload your video and fill in the information for that video.
Choose tags. (500-character limit for entire tag area). Tags = Main keyword FIRST, Then put as many tags in as possible .
Title = Has The Main Keyword in it.
Description = Go After the Main Keyword and another Keyword
Add annotations, creating “calls to action”, utilizing external urls, url to your Google Plus page, and url to the YouTube Channel.
Also, in the description after you have written it, write *Ignore Tags* and then under that, put in a load more keywords like
this :
*Ignore Tags*Make money
how to make moneymake money easily
make money blogging etcetc
Step 8) Broadcast it. Post it in your facebook fan page, on Google +, Linked In, Twitter. Email it to your list to
announce the opening of a Channel. Use a Fiverr gig to submit it to Traffic Geyser (search on Traffic Geyser) and also to social bookmarking sites. Embed it in a blog post
on your site, then Ping that page. Find someone who has an authority blog account (such as Pure Leverage or ILN or Empower Network) and offer to do a guest blog
post—be sure your video is embedded in the post. Get it out there.
After a while, check your analytics to find out your highest traffic sources, and concentrate on those sources
to get more views