Using YouTube and iTunes U for Video Distribution

Sonja Foust,

Office of News and Communications

Video or audio?

VIDEO

Meant for the public?

YES

Subscriber model?

NO

YouTube

YES

iTunes U

NO

Restricted by NetID or class?

NO

Choose any platform!

YES

Warpwire

AUDIO

iTunes U

Advantages of YouTube and iTunes U

• Public reach• Search engine optimized• Subscriber model• The Duke marketing machine

http://oit.duke.edu/voicevideoweb/video/sharing

Tips and Tricks to Make Search Engines Love Your Content

• Descriptive titles with keywords near the front• Accurate description that includes keywords• Great thumbnails

More Resources

• styleguide.duke.edu/toolkit/video– Guidelines, policies, best practices– Recommended hardware & software– Training & peer-to-peer learning resources– Consulting resources on campus– Music, footage, and image resources

(including Duke-branded bumpers and Duke b-roll library)