using your ltci marketing tool kitfree publicity versus paid advertising there’s only one way to...
TRANSCRIPT
Jesse Slome, E: [email protected]
Using Your Using Your LTCi LTCi MarketingMarketing
Tool KitTool Kit
Using Your LTCi Marketing Tool Kit
What Do You Want ?
Ask AgentsAsk AgentsWhat They What They
WantWant
Using Your LTCi Marketing Tool Kit
All I Want Is MORE LEADS !
Using Your LTCi Marketing Tool Kit
Only Marketing Gets You GOOD LEADS
Client ReferralsNetworkingCenters of InfluenceDirect MailPrint AdvertisingRadio AdvertisingTelevision AdvertisingPublic Relations
Using Your LTCi Marketing Tool Kit
AALTCI Members Get Tools
Tools To LearnTools To LearnThe LTCi SourcebookOnline Audio LibraryAsk The Expert
Tools To Use For MarketingTools To Use For MarketingE-CardsMarketing MaterialPublicityOnline Presence
Using Your LTCi Marketing Tool Kit
Tools To Learn – The Sourcebook
Learning + EarningLearning + Earning
More than just facts
Use the sales info to support client attitudes
Valuable info – inflation,paid claims
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Tools To Learn – All Members Listed !
Credibility As Top ProCredibility As Top Pro
LTC LTC IInsurancensuranceSSales ales AAchievementchievement
AAwardswards
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Awards – Be Sure To Enter Online
LTC InsuranceLTC InsuranceSales AchievementSales Achievement
AwardsAwards
Be Sure To EnterBe Sure To EnterOnlineOnline for Next Yearfor Next Year
www.aaltci.org/awardswww.aaltci.org/awards
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Online Learning Marketing Sales Center
Using Your LTCi Marketing Tool Kit
Step 1: Enter Your Info
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The Nation’s Largest Online LTCi Library
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New Audios Continually Being Added
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LTC Experts Forum
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Top Industry Experts Answer Questions
ReadAnswers
PoseQuestions
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Coming In 2010; LTCi Sales Strategies Online
Sales IdeasTax & Regulatory UpdatesNew Marketing ToolsWebsite AdditionsRead CurrentRead Archived Issues
Starting In January 2010 – Watch For E-mail
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Marketing – Generic LTCi Prospecting Tools
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Using Your LTCi Marketing Tool Kit
AALTCI’s Marketing & Sales Center
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Using Your LTCi Marketing Tool Kit
Generic Marketing Fliers – Print or Download
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Personalize – Copy / Print - Distribute
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1. Set your type2. Cut using sharp straight-edge3. Use white tape to avoid cut marks4. Take to Kinkos or copy center
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E-Mail Power
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Remember The Good Old Days?
From Junk Mail to Junk E-Mail
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E-Mails Are Read - Create Action - Are Free
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Which E-Mails Do You Open & Read
From known entities
Offer valuable information
Topic of offerthat’s of interest
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New Prospects – Cross Sell – More Added
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Personalized – Private – Replies Go To You
Prospect’s Name
Personalized
Your phone number
Direct E-Link
Your personal infoagain at the bottom
Test One
Start Using
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Your Own Public Relations Agency
AALTCI Makes It Easy For You
To Get Your Name Into Local Media
Using Your LTCi Marketing Tool Kit
Jesse Slome – Award Winning PR Pro
2x Recipient of public relations
industry’s top award
Providing you with the tools and tactics to get your name in papers,
on radio … online.
Using Your LTCi Marketing Tool Kit
Jesse Slome – Award Winning PR Pro
Artivles
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Publicity Tools – Your Own PR Agency
Using Your LTCi Marketing Tool Kit
Publicity Tools – What’s On The Site?
News Releases
News Articles
Blog Postings
“Pitch” Letters
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Publicity Tools – We Make It Easy For You
Copy or Downloadinto your word processing file.
Personalize – Localize
Follow accepted PR format
You are not expected to be a PR professional … that’s an advantage
Using Your LTCi Marketing Tool Kit
PR In 15 Minutes: Local Newspapers
Find and read your local media. Free and paid.
Identify names of pertinent editors.
Call them (not E-mail).
Find best ways to submit information.
Mail – make your mail stand out, look local.
Do not MASS blast or mail … look small, get big.
Thank you acknowledgements.
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PR In 15 Minutes: Awards Are News
Your local daily newspaper – the Business editor + Who’s News
Local community papers
Chamber of commerce newsletters
Specialty media – church and synagogue bulletins
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PR In 15 Minutes: Why Free Brochures
Free Publicity Versus Paid Advertising
There’s only one way to get your name and contact info published for free.
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PR In 15 Minutes: Studies Are News
Special thanks to Randall Russo, Macomb MI
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PR In 15 Minutes: Local Radio
Start listeningMorning showsWeekend showsProducer (may be host)Connect!
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PR In 15 Minutes: Local Radio
Broadcast is Harder
You Need A Hook
LTC Awareness Month is the Hook
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PR In 15 Minutes: Giving Good Interviews
Be Prepared With NotesFocus – No DistractionsConfidence – Clarity - ControlSpeak In Soundbites & QuotesGive Examples (Real Life)People Love Expert AdviceNever “Off The Record”Don’t Make Things UpAnticipate Questions (Better yet, supply them!)
Always Give Your Plug
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PR In 15 Minutes: Don’t Overlook Online
Local Newspaper Blogs
Your Own Blog
Print isn’t dead … But electronic is sure
growing.
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We’d Appreciate Your Help
Tell Other Producers
Suggest They Visit The FreeFreePreview Room
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#1 Source For LTC Marketing Tools
www.aaltci.org
Time For Questions