Using Yammer to Support Partner and Customer CommunitiesChristian BuckleyCMO at Beezy + Office 365 MVP2015 Worldwide Partner Conference

Why are small teams better at collaboration?

Yammer supports small team collaboration, but at enterprise scale

One of the most compelling use cases for the Yammer platform is how quick and easy it is to connect with partners and expand your relationships.

Why Use Yammer?

Features • Community• Social tagging• Easily share content

and activities• Follow people, groups,

announcement and tags

• Activity streams• Profiles

Benefits• Quickly build

community• Internal and external

communication• Powerful search• Integration into O365

It surfaces data that would otherwise get buried or lost

It provides context to your content

It extends the search experience

It more closely aligns with the way people work together

What Yammer does for partner collaboration

Public and Private messages Groups and Networks Notifications User Profiles Sharing links, files, and photos Co-editing

Yammer Fundamentals

• Innovation• Find an Expert• Sharing • Discussions• Knowledgebase• Ad hoc collaboration• Rich media sharing• Anywhere access

How people are using Yammer:

External networks are quick and easy to create, and can be a powerful tool for community building

Any user can create an external network, which then makes them the External Network admin You can require admin approval on any new external network You can make external networks findable You can remove the ability to create external networks altogether

Creating external networks

Yammer enterprise activation

Unlike the free version of Yammer, the enterprise (paid) version gives you certain administrative controls, allowing you to manage who has access and when, facilitate the apps that are added and used, and measure usage and overall success of your social collaboration effortsAdd your

domainAssign your

admins ActivateAdd to O365

Navigation

Getting Started

1. Determine business goals and participants

2. Create an External Network

3. Establish guidelines and standards

4. Seed the conversation (both public and private)

5. Don’t let a question or comment go unanswered!

Encourage an open dialog Ask for feedback Share thought leadership (content, videos, relevant

links) Let your partners know what you want/need Always share your partner wins!

Yammer is about communication & transparency

External networks are a powerful tool for building communities, but companies do have some control over who can create them

It is important to keep your network from becoming stagnant by monitoring and maintaining groups and conversations

Summary

Enterprise Social Resource Center

Customer testimonials sharing success stories with Enterprise Social

Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support

Educational content on the business value and benefits of Enterprise Social

www.enterprisesocial.com

Learn how social software can help your business

Office 365 CustomerSuccess Center

success.office.com

Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption.

Scenarios

A four-step approach to drive adoption supported by downloadable templates and best practices.

Methodology

Featured adoption communities where you can learn from your peers and adoption experts.

Communities

Helpful resources to learn about other customer stories and special offers to make it easier to get started.

Resources

Learn how to get the most out of Office 365, quickly get your team onboard, and drive adoption.

Christian BuckleyChief Marketing Officerand Office 365 MVP

cbuck@beezy.net@buckleyplanet/IN/ChristianBuckley

Thank you!