using visual triggers for brands
DESCRIPTION
How many people will remember your slogan after an advertising campaing? Visual thinking uses the part of the brain that is emotional and creative.TRANSCRIPT
Using visual triggers for brands
What is visual thinking?
It is a phenomenon of thinking through
visual processing.
Visual thinking uses the part of the brain that is emotional and creative
orcandy
What is
visual brand language?
Desing elements, such as:
colours
materials
shapes
typography
composition
finish
and to make a difference in consumer’s mind
in order to be remembered
What’s wrong with using words?
Nothing!
but your brand needs a visual trigger that triggers in the idea that is original and authentic.
…that is the real thing.
How many people will remember your slogan after an advertising campaing?
In the past 107 years, Coca-Cola has used 157 different advertising slogans
most of these are totally forgettable
but something remained constant…
Coca-Cola’s shape bottle is a Powerful Visual Trigger
Coca-Cola’s visual trigger is authentic, unique and……
crosses the international borders without needing translation
is an important asset for your brand
so, combine simplicity with uniqueness and create a visual trigger that is instantly recognizable at a distance
because…
Madalina Balaban
Social Media Executive for We>BuzzCorp
www.facebook.com/balan.madalina.16
www.twitter.com/guide2dream