Using Videos To Gain Traffic

Stuart Mackey Mackey Productions, LLC mackeyproductions.com

(813) 699-0843

WHO IS SEARCHING?

• 50% of Americans use search EVERYDAY

• 90% use search once a month

• There are 29 million searches a minute

• Online searches have replaced the Yellow Pages

WHAT TYPES OF SEARCHES?

• Information – news, how-to, opinions

• Product Reviews – pre-shopping

• Products/Services – ready to buy (online or off)

• Entertainment – games, music, video

HOW DO WE SEARCH?• Keywords

• Real Estate in Apollo Beach

• Realtors Sun City Center

• Commercial Real Estate in Hillsborough County

• Houses for Sale 33511

• Good Real Estate Agents Riverview

So What?The top three results receive 58% of all

clicks

Keywords Research• “Homes”

• large search volume, but hard to rank

• “New apollo beach homes”

• Slightly smaller search volume, may be easier to rank

• “three bedroom apollo beach homes”

• Specific, thus less searches, but easier to rank

Keyword Research

• Brainstorm

• Ask

• Collect Search Volume

• Create keyword phrases

Keyword research tools

• Google Adwords Keyword Tool - adwords.google.com/keywordtool

• Google Trends google.com/trends

• SerpStatsg.serpstat.com

Page Keywords

• Keyword-rich

• Different on EACH page

Where should keywords go?

• Content

• Title tags

• Meta tags

• Anchor text

• URL Extensions

Off Site OptimizationInbound links

Blogging

• Easy to add new “pages” or posts

• Naturally search-friendly

• Establishes you or your company as a leader in your industry

• Written (300-500+ words)

Podcasting

• Audio or video

• Spoken blog

• More intimate

• Time based (:15-:60)

Vlogging (Video Blogging)

• Build Know-Like-Trust factor

• Show off

• Time Based (:01-:05)

• YouTube

Podcasting and Vlogging Bonuses

• Sharable

• Rank higher

• Backlinks

• Transcription/Subtitles

Analyze, Rinse, Repeat

• Google Analytics

• Inbound links

• Phone leads

Using Videos To Gain Traffic

Stuart Mackey Mackey Productions, LLC mackeyproductions.com

(813) 699-0843

Using Videos To Gain Traffic

Stuart Mackey Mackey Productions, LLC mackeyproductions.com

(813) 699-0843