Using Video to Supercharge Your Marketing & Sales Results

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Liz ThibodeauThibodeau Media Group

www.thibmedia.com

Let’s Chat aboutVideo

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Before Budgets...Ask Yourself

WHAT ARE YOU DOING?Intro video

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What are your who, what, where, and whys?

• Who is the audience for it?• What are you hoping it will motivate them to do?• Where are you planning to deliver it?• Why are you producing it?

Why does all this matter?

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Because it helps us determine the TYPE of video to produce….

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One more what…what’s your content?• Press Release• Success Stories/Testimonial• HR• Marketing• Training• Product Introduction• Service Offerings• User Generated Content

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Budgeting FactorsNow that we know what we’re doing….• Location• Talent needed• Paid or employees/customers?• Are they appearing alone?• Are they reading lines?• Voice over

• Scripting/content prep• Timeline• Length of finished video

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Budgeting FactorsNow that we know what we’re doing...

• How many production days will be required?• How many cameras?• Dialogue?• Are there any animations?• Are they 3D?

• Where are the videos being delivered?• Social and web?• Two versions?

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Let’s Get Social

Video on social media platforms….

• Is it different than “traditionally” produced video?• Is it less expensive to produce?• Is it more effective?

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More costs more...

• Dream big but…. be in touch with your budget • Everything costs• Biggest way you can help keep costs down…

Be open and honest about your budget and allow us to make the most of it.

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In the end...

Video is not “the wave of the future”.It’s here.It’s hot.It’s THE way we learn, play, shout, cry, fight, and grow.Video gives you a direct connection.It’s no longer a matter of IF you should be using video, it’sa matter of how and when.

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What to ask your video agency...

• What do they expect of YOU?• Are they creative?• Do their clients have good experiences?• Will they help you with your budget expectations?• Will they always show you ways to make your video better?• Will they have fun?• Are you comfortable with them?

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Thank You!

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