using video to enrich conversations
DESCRIPTION
Talk delivered at the New Zealand Ministry of Education, Wellington, New Zealand, July 2009.TRANSCRIPT
Using Video to Enrich Conversations
Deirdré StraughanCommunity Strategist & Social Media Producer
Sun Microsystems
Using Video to Enrich Conversations pg 2
Why Video?
Face-to-face is ideal because:Humans respond to faces.It's easier to learn from someone whose face you can see.
But... we can't always be face-to-face.
Using Video to Enrich Conversations pg 3
Uses for Video
Using Video to Enrich Conversations pg 4
Sharing Technical Knowledge
pg 5
Getting to Know People
pg 6
Bonding Teams Across Geography
pg 7
But...
“...isn't video really
expensive?”
pg 8
The Expensive Way
pg 9
Our Way ...
pg 10
Doesn't Have to Cost a Mint
Prosumer videoblogging kit = $2000Not much training requiredCan be done (more effectively!) by members of the team/community
Using Video to Enrich Conversations pg 11
What You Need
ShootingVideo cameraMicrophonesTripodBlank tapesComplete list of my equipment: http://bit.ly/kjBAy
ProductionFirewire cableHard disk spaceSoftware
Using Video to Enrich Conversations
The Videoblogging Process1.Plan2.Shoot3.Download4.Edit5.Compress6.Upload7.Embed/Syndicate8.Advertise9.Measure
Using Video to Enrich Conversations
Open Source Video SoftwareEditing
Cinelerra (look for Lumiera soon)Also Kdenlive and Open Movie Editor
GraphicsOf course GIMP
SoundAudacity
Video CaptureDvgrab
Live Motion Screen CaptureXvidcap
Using Video to Enrich Conversations
Open Source Transcoding Software
FFmpegUsed in many applicationsAbility to encode and decode almost every video and audio formatNon free codecs?
Mencoder and Transcode as wellBest quality … H.264 :(Good Quality … Ogg Theora
And native support coming for Firefox
Using Video to Enrich Conversations
Proprietary Video Software
EditingWindows Movie MakerRoxio VideoWave (Windows)FinalCut Express (Mac)iMovie (Mac)
TranscodingSorenson SqueezeQuickTime Pro
Using Video to Enrich Conversations pg 16
Where do you put it? Video Hosting
YouTubeBlip.tvVimeoArchive.org
pg 17
Limitations of YouTube et al
10 minutes (YouTube)Poor qualityNot downloadable for offline viewingThe whole world can see it
pg 18
slx.sun.com - slx.com
pg 19
Using Video to Enrich Conversations pg 20
Publishing and Syndication
Embedding (blogs, web pages)BitTorrent distributionRSS
Using Video to Enrich Conversations pg 21
Measuring Results
Web stats and video viewsGoogle AnalyticsYouTube Analytics
Using Video to Enrich Conversations pg 22
Limitations of Video
Language barrierVideo content not indexed by Google
pg 23
Video ROI
“Recently I joined the [name] organization. These videos are helping me to come up to speed much more quickly than otherwise, and with much less impact on my colleagues.”
“Really helpful... so I can learn how to describe what we're doing better.”
pg 24
Take-Aways
Video is efficient and effectiveIt doesn't have to be expensiveContent trumps production quality
Deirdré StraughanCommunity Strategist & Social Media Producer
blogs.sun.com/deirdre
Sun Microsystems
Questions?