using twitter to promote your art

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Welcome to Art Palaver’s Free Webinar • Average of about 20-30 minutes • Live Q&A • Recording available after event • Send follow up questions to [email protected] artpalaver.com/webinars

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http://artpalaver.com Free webinar on the basics of Twitter.

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Page 1: Using Twitter to Promote Your Art

Welcome to Art Palaver’sFree Webinar

• Average of about 20-30 minutes• Live Q&A• Recording available after event• Send follow up questions to

[email protected]

artpalaver.com/webinars

Page 2: Using Twitter to Promote Your Art

Using Twitter to Promote and Sell Your Art

Page 3: Using Twitter to Promote Your Art

Daryle Dickens

• Artist• Publisher ArtPalaver.com• Writer/Content Creator• Marketing/Business coach• Artist website set up

1 on 1 art marketing consulting available at artpalaver.com/services

Page 4: Using Twitter to Promote Your Art

What exactly is Twitter?

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What exactly is Twitter?

A people connector.

Page 6: Using Twitter to Promote Your Art

Twitter Speak

Tweet: The term for updates on Twitter. They must be 140 characters orless. And though the text above the box prompts you with the question “What’s happening?” a tweet can be anything you want it to be. The number in the upper right side lets you know how many characters you have left in your tweet. And Twitter keeps track of how many times you have tweeted in the upper right side of your Twitter page.

Page 7: Using Twitter to Promote Your Art

Twitter Speak

Reply: A way to respond to someone on Twitter. When you move your cursor over other people’s tweets in your tweet stream you will notice a little gray arrow with the words “reply”. Clicking on that arrow will automatically put that users name in your text entry field with an @ symbol. Like so…

Page 8: Using Twitter to Promote Your Art

Twitter Speak

ReTweet or RT: Tweeting someone else’s tweet. This is done when you wantto share something you read and liked with your network. And it is also one ofthe highest forms of compliments on Twitter. To retweet someone you simplestart your tweet with capital RT followed by a cut and paste of the person’stweet. Most 3rd party Twitter sites and software make RTing very simple.

Direct Message or DM: A private message sent to another user that only theycan see. But you can only DM someone who is already following you. Twitteralso sends you an email when you receive a DM. (You can opt-out of the emailsunder Settings >> Notices.)

Page 9: Using Twitter to Promote Your Art

Twitter Speak

Following: The Twitter users whose tweets show up in your Twitter stream.The number of people you are following is noted in the upper right area of yourTwitter page.Followers: Twitter users who are following your tweets. Every time you sendan update they see it in their Twitter stream. Your number of followers is alsonoted in the upper right area of your Twitter page.Mentions: Anytime someone on Twitter includes a Twitter username in theirupdate. Clicking on your username on the right side menu will show you everytime your name has been mentioned on Twitter by anyone whether you arefollowing them or not.

Page 10: Using Twitter to Promote Your Art

Twitter Speak

Favorites: A bookmark of any tweet you’d like to save. Moving your cursor overa tweet will reveal a small gray star, clicking that will add it to your favorites.Your list of favorites can be found on the menu to the right side of your Twitterstream.

It should be noted that your favorites are available to be viewed by anyone.Click on someone else’s Twitter name to be taken to their page and find the“favorites” link on the right menu to know what your friends are bookmarking.

Page 11: Using Twitter to Promote Your Art

Twitter Speak

Trending Topics: A constantly updated list of what is being talked about themost on Twitter. Clicking on one of the topics on the right side menu bar willshow you the most current tweets about that topic.Block: Removes a user from your Twitter stream and also removes your updatesfrom their Twitter stream. (If you just don’t want to see someone else’s streamyou can also unfollow, which is less drastic.)Private Account: This setting hides your updates from everyone except thosewho you approve to follow you. By default Twitter accounts are set to publicand anyone can read your updates, the privacy setting allows you protect yourcontent.Hashtags or #: A simple way to categorize your update so that it can be foundby other users interested in that topic. Add the hashtag to the word you wantto be a category (#art). Also a good way to search for topics you are interestedin.

Page 12: Using Twitter to Promote Your Art

Setting Up Twitter

One Line Bio: Here you get the pleasure of writing about yourself in 160characters or less. Twitter was kind enough to allow 20 more characters herethan in your updates. Put some thought into this as well because these 160characters are also a deciding factor for someone when they are thinking aboutfollowing you or not.As an artist you could put a few words about your medium, your style, yourcommon subjects, and than just a dash about you.

Oil painter of surreal landscapes and buildings of the Southwest US.Mother of two who can’t say no to chocolate.

Black and white portrait photographer that travels the world in pursuitof the perfect image. Canon guy through and through.

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Setting Up Twitter

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Now What?Remember that at its heart Twitter is a people connector.

Your goal is to join the conversation, be yourself, meet people, makeconnections, and then create fans of your work.

Twitter can best be thought of as a cocktail party with millions of people inattendance and when you are starting out you only know a few of them.

And just like a cocktail party you meet new people either through the friends youalready have or you simply walk up and introduce yourself.

But when you walk up to that person you have not met the first words out ofyour mouth would not be “Look at my art and buy it.” Which is a tempting tacticon Twitter and one I see many people trying.

Page 15: Using Twitter to Promote Your Art

Now What?

A better strategy is to naturally bring up the topic of your work as you go about your tweeting. Just as you would do at that cocktail party. And mention it in ways that do not have to do with sales.

“Another morning spent working on this portrait’s tricky eyes. Commissions like this are always a bit more stressful.”

“There is magic in watching a photo I’ve been Photoshopping for hours slowly exit the Epson.”

“1st draft of the 1st chapter done. Time for that latte I promised myself.”

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Keep it simple, be yourself, have fun, seek friends and not sales.

That is the best way for an artist to be on Twitter.

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Questions?

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THANK YOU!