using tools to maximize distribution of your stories2
DESCRIPTION
Discussion about using tools like Twaitter, Twitterfeed, and Paper.li to help get your stories out.TRANSCRIPT
![Page 1: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/1.jpg)
Using Tools to Maximize Distribution of Your Stories
Stan Skrabut
University of Wyoming Extension
@uwcesedtech #uwces
http://www.slideshare.net/skrabut
![Page 2: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/2.jpg)
People are changing how they get their news.
![Page 3: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/3.jpg)
You are a writing professional trying to promote your organization.
![Page 4: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/4.jpg)
Presently, promoting your stories to all the different social media sites takes too much time and energy.
![Page 5: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/5.jpg)
You want to expand the reach of your stories using less effort.
![Page 6: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/6.jpg)
Let me show you how to get more distribution with less effort.
![Page 7: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/7.jpg)
How you are creating and
distributing your stories has been
changing.
![Page 8: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/8.jpg)
Here are some trends from the Pew Research Center’s 2011 Annual Report on American Journalism.
![Page 9: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/9.jpg)
All news platforms are losing viewership... except the Web.
Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations.
![Page 10: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/10.jpg)
More people get news from Web than newspapers.
![Page 11: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/11.jpg)
Nearly 50% of Americans get news from mobile device.
![Page 12: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/12.jpg)
More news is broken on the Web than ever before.
![Page 13: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/13.jpg)
Social media has had a significant impact on journalism.
![Page 14: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/14.jpg)
You can distribute your news to a larger audience, quicker.
![Page 15: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/15.jpg)
You are competing with the general public to create news and stories.
![Page 16: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/16.jpg)
You can leverage social media for more than just promoting your stories.
![Page 17: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/17.jpg)
You can scan for story ideas or trends.
![Page 18: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/18.jpg)
You can look for interview subjects.
![Page 19: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/19.jpg)
You can poll users on their opinions.
![Page 20: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/20.jpg)
Tools for leveraging Social
media.
![Page 21: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/21.jpg)
These tools will help you post to multiple places from both desktop or mobile devices.
![Page 22: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/22.jpg)
Tweetdeck is a desktop tool to help post single posts to multiple sites.
![Page 23: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/23.jpg)
HootSuite posts a single post to multiple Twitter, Facebook, and other social media sites.
![Page 24: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/24.jpg)
Twitterfeed allows you to set up feeds to distribute to Twitter and Facebook.
![Page 25: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/25.jpg)
Here are tools that you can schedule single or recurring posts.
![Page 26: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/26.jpg)
Twaitter allows you to plan and create posts at the initial planning stage rather than post in real time.
![Page 27: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/27.jpg)
This tool will allow you to aggregate a number of posts into your own newspaper.
![Page 28: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/28.jpg)
Paper.li allows you to create a “newspaper” that is automatically sent to Twitter.
![Page 29: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/29.jpg)
Here is how University of Wyoming Extension
is integrating our efforts
![Page 30: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/30.jpg)
The University of Wyoming is focusing on five specific social media tools.
![Page 31: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/31.jpg)
We have two primary Twitter accounts for distributing our content (@uwcesedtech @uwagguy).
![Page 32: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/32.jpg)
We have one Facebook fan page for Extension with countless fan pages for departments and programs.
![Page 33: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/33.jpg)
We use Scribd to distribute our publications and bulletins.
![Page 34: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/34.jpg)
We have one primary Youtube account with other secondary accounts.
![Page 35: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/35.jpg)
We have changed how we post our news, we now use WordPress to post our news stories.
![Page 36: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/36.jpg)
We are using three tools to help maximize our distribution efforts across our content creation efforts.
![Page 37: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/37.jpg)
We use Twaitter to post branding messages to Twitter.
![Page 38: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/38.jpg)
We use Twitterfeed to send our news to Twitter and Facebook.
![Page 39: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/39.jpg)
We have two Paper.li “newspapers,” one for Twitter accounts we are following and one for news blog.
![Page 40: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/40.jpg)
University of Wyoming Extension future distribution plans include other user created content.
![Page 41: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/41.jpg)
We are planning to autofeed Youtube videos, podcasts, blogs, and other RSS feeds.
![Page 42: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/42.jpg)
Our current distribution to three Twitter accounts and one Facebook account is 1,590.
1,590
![Page 43: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/43.jpg)
We remind our distribution lists of social media capabilities at least quarterly.
![Page 44: Using tools to maximize distribution of your stories2](https://reader035.vdocuments.us/reader035/viewer/2022070313/554979f7b4c905525e8b5776/html5/thumbnails/44.jpg)
Using Tools to Maximize Distribution of Your Stories
Stan Skrabut
University of Wyoming Extension
@uwcesedtech #uwces
http://www.slideshare.net/skrabut