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using the whole buffalo - dbs, 12/9/14

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Paige Parrent from Volkswagen and John Deschner from Deutsch LA's presentation from Digiday Brand Summit on December 9, 2014.

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Page 1: Using the Whole Buffalo - DBS, 12/9/14

Hello.

Page 2: Using the Whole Buffalo - DBS, 12/9/14
Page 3: Using the Whole Buffalo - DBS, 12/9/14
Page 4: Using the Whole Buffalo - DBS, 12/9/14

-38% Bounce Rate

+117% Find a Dealer

Searches

+24% Visit/Lead Conversion

Page 5: Using the Whole Buffalo - DBS, 12/9/14

Anatomy of a Disaster

Page 6: Using the Whole Buffalo - DBS, 12/9/14

The Relationship Metaphor

Page 7: Using the Whole Buffalo - DBS, 12/9/14

The Courtship

Page 8: Using the Whole Buffalo - DBS, 12/9/14

Sinister Overtones

Page 9: Using the Whole Buffalo - DBS, 12/9/14

The Widening Gyre

Page 10: Using the Whole Buffalo - DBS, 12/9/14

Stall

Page 11: Using the Whole Buffalo - DBS, 12/9/14

Recrimination

Oblivion

Divvying Up CDs

Page 12: Using the Whole Buffalo - DBS, 12/9/14

Fearless Moral Inventory

Page 13: Using the Whole Buffalo - DBS, 12/9/14

Happier Endings.

Page 14: Using the Whole Buffalo - DBS, 12/9/14

Burn the Boats.

Page 15: Using the Whole Buffalo - DBS, 12/9/14

Build Bridges.

Page 16: Using the Whole Buffalo - DBS, 12/9/14

Use the Whole Buffalo

Page 17: Using the Whole Buffalo - DBS, 12/9/14

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