using the us department of commerce for international student recruitment
DESCRIPTION
ICEF Monitor's latest video interview is with Mr Greg Thompson, a Senior International Trade Specialist and Education Team Leader with the United States Commercial Service (USCS), an agency within the US Department of Commerce. The USCS is a federal government agency dedicated to supporting US-based entities wishing to expand their international outreach. In our interview, Greg explains the role of the USCS, as well as how agents and schools can use their services. In addition, Greg was also instrumental in kick-starting the study state consortia brands, and he discusses the similarities and differences among them, best practices, and how a state can get started with its own consortia. Read the accompanying article ''Using the US Department of Commerce for international student recruitment'' and watch the video interview here: http://bit.ly/1rqS8U5 For more industry news, market intelligence, research and commentary for international student recruitment please visit http://www.icefmonitor.com, subscribe for daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.TRANSCRIPT
““U.S. Department of U.S. Department of Commerce Services for Commerce Services for
Educational Institutions”Educational Institutions”
Greg Thompson, Education Team Leader Greg Thompson, Education Team Leader Dallas, TexasDallas, Texas
U.S. Department of CommerceU.S. Department of Commerce
December 2, 2012December 2, 2012
U.S. Commercial ServiceU.S. Commercial Service
http://export.gov/industry/education
U.S. Commercial Service
Domestic Field Offices International Field Offices
Network:150 offices in 70 countries ~ 1,200 trade professionals100 locations across U.S. ~ Contacts for all 50 statesTeam Collaboration
Mission:•Promote the export of U.S. goods and services
Primary Education Industry Clients:•Graduate Schools•Undergraduate Schools•Community Colleges•Intensive English Programs•Private High Schools•Boarding Schools•Education Sector service providers•Education Sector products
U.S. Commercial ServiceU.S. Commercial Service
Economic Impact in 2011/2012 Academic Year
•$21 billion in tuition and living expenses
•765,000 students in United States
•Benefits to travel industry
•Benefits to service providers
Sector OverviewSector Overview
•Knowledge of various markets-Market Research Reports-Webinars
•Making Contacts-Gold Keys-International Partner Search-Virtual Education Fairs-Single/Multi school promotions-Missions-Consortia activity
•Meeting Students-Fairs (EducationUSA, IIE, ISN, Linden, Consortia,
etc.)-Missions
Client NeedsClient Needs
• Argentina: International Student Recruitment Opportunities• Canada: Students Seek E-Learning Opportunities• Colombia: U.S. Leads in Attracting ESL and MBA Students• Indonesia: Increasing Interest in U.S. Education• Sweden: International Student Recruitment Opportunities• Taiwan: Growth in E-Learning Market• Ukraine: Demand of U.S. Higher Education in Business• United Arab Emirates: Overview of Education Market• Vietnam: Students Seek English Training Courses
http://www.export.gov/mrktresearch(Search “Education” under “Services Industry” Reports)
Market Research ReportsMarket Research Reports
• Welcome by Greg Thompson, Education Team Leader• Opening Remarks by Minister Counselor for Commercial Affairs• The Education Market - EducationUSA• The Student Visa Issue, Myth and Truth - State Department• Wrap up and Q&As
Sample Webinar AgendaSample Webinar Agenda
Making Contacts (one to one):
• Gold Key Matching ServicePrescreened appointments with overseas
partners
• International Partner SearchCustomized list of in-country partners
U.S. Commercial ServiceU.S. Commercial Service
Making Contacts (group activities):
U.S. Commercial ServiceU.S. Commercial Service
• Single or Multi-School (Consortia) Promotion Organized seminar and reception (with
alumni)
•Education Missions
•Virtual Agent/Partner Fairs
•Consortia
U.S. Commercial ServiceU.S. Commercial Service
WEBEXCSIndonesia
projector/screen
Part
ners
Distribute to Partners in Advance: School DVDs/Profiles/Other Materials U.S. Clients - Community Colleges, Intensive English Programs, 4-year Colleges and Universities, Private High Schools
1st SchoolPresenter(10 min.)
2nd SchoolPresenter(10 min.)
4th SchoolPresenter(10 min.)
3rd SchoolPresenter(10 min.)
5th SchoolPresenter(10 min.)
CSModerator
Virtual Agent/Partner Fairs• 30+ virtual agent/partner fairs held to date • For individual schools or consortia
International Education Consortia• Pool resources with partners for promoting area overseas• Raising the profile of the city, state and region as a study destination and provider of quality education
A Few Examples: Study Illinois www.studyillinois.org Study Oregon www.studyoregon.org Study New Jersey www.studynewjersey.us Study Texas www.studytexas.us Study Washington www.studywashington.org Study Wisconsin www.studywisconsin.org
*additional consortia continue to be organized across U.S.
U.S. Commercial ServiceU.S. Commercial Service
Study Illinois GoalsStudy Illinois Goals
Study Consortia ActivitiesStudy Consortia Activities
U.S. Commercial Service Assistance to Consortia:•Initial setup, Conference Calls, Meetings•Bylaws•Websites•Incoming Delegations•Local Events•Missions •Booths at Fairs•Catalog events•Booths at NAFSA •Virtual Fairs•Advertising•Articles for publication
Contact InformationContact Information
Greg ThompsonEducation Team LeaderU.S. Commercial ServiceU.S. Department of CommerceDallas, TexasTEL: 214-712-1932EMAIL: [email protected]