using the 4ps approach to explore innovation...
TRANSCRIPT
Innovation Managment
Francesca Cabiddu
March 18 2015
Using the 4Ps Approach to Explore Innovation Space
Outline
The Open Voucher case
Using the 4Ps Approach to Explore Innovation Space
Using the 4Ps Approach to Explore Innovation Space
Taking the Open Voucher case and try to map its innovation activities on to the 4Ps framework
What is its present portfolio of innovative activity – again, where is it concentrated, where are the strengths and where are the gaps?
Finally, looking ahead, where could it/should it be concentrating? Where is it vulnerable and therefore where are there new targets
for strategic innovation?