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Page 1: Using the 4Ps Approach to Explore Innovation Spacepeople.unica.it/francescacabiddu/files/2012/04/5-lez-16-03.pdf · Using the 4Ps Approach to Explore Innovation Space Taking the Open

Innovation Managment

Francesca Cabiddu

March 18 2015

Using the 4Ps Approach to Explore Innovation Space

Page 2: Using the 4Ps Approach to Explore Innovation Spacepeople.unica.it/francescacabiddu/files/2012/04/5-lez-16-03.pdf · Using the 4Ps Approach to Explore Innovation Space Taking the Open

Outline

The Open Voucher case

Using the 4Ps Approach to Explore Innovation Space

Page 3: Using the 4Ps Approach to Explore Innovation Spacepeople.unica.it/francescacabiddu/files/2012/04/5-lez-16-03.pdf · Using the 4Ps Approach to Explore Innovation Space Taking the Open

Using the 4Ps Approach to Explore Innovation Space

Taking the Open Voucher case and try to map its innovation activities on to the 4Ps framework

What is its present portfolio of innovative activity – again, where is it concentrated, where are the strengths and where are the gaps?

Finally, looking ahead, where could it/should it be concentrating? Where is it vulnerable and therefore where are there new targets

for strategic innovation?

Page 4: Using the 4Ps Approach to Explore Innovation Spacepeople.unica.it/francescacabiddu/files/2012/04/5-lez-16-03.pdf · Using the 4Ps Approach to Explore Innovation Space Taking the Open