using social software to encourage sustainable behaviour
DESCRIPTION
From LIFT08. Video available here: http://www.nouvo.ch/liftvideoTRANSCRIPT
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using social software to encourage sustainable
behaviour
tom taylor / [email protected] / www.headshift.com
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where are we heading?
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88%“believe the climate is
changing by some degree of man’s influence”
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82%“concerned”
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“most cannot identify anything beyond recycling”
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“lost and confused”
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78%“willing to do more and go further”
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some key things that green thing does...
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#1it’s a positive thing
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#2it’s an easy thing
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#3it’s a creative thing
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entertainment
understanding
engagement
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#4it’s a group thing
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#4.1power in numbers
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#4.2peer respect
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where next?
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where people are on the web
blogs
facebook open social
jaikumySpace bebo
tumblelogs
flickr
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measure
visualise
expose
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