using social media tools to listen to publics: european refugee crisis
TRANSCRIPT
Stephen Waddington @wadds
Using tools for listening and understanding publics
European Refugee Crisis
Your Future PR toolkit - PRMoment24 September, 2015
Evolution of public relations
Media relations
Influencer relations
Brands as media
Community managemen
t
Social Business
Mapping workflow Workflow
Publicity / media
Planning
Insights
Management
Content
Channel
Monitoring
Analytics
Branded / owned Influencer relations Community
Introducing PRstack
Planning processResearch
Insight
Strategy
CreativityContent
Channels
Evaluation
Social media research and insight
Landscape audit (test a hypothesis)
Social media audit (markets, issues
and topics)
Characterize publics (Who, what, where
and when?)
Insights(Motivation and
content)
Landscape audit
Markets, topics and issues
Characterise publics
@hghazian, Istanbul, 8 September, 2015
@elmasriT, Jordan, 12 September, 2015
@lisa_azzurra, Röszke (Hungary), 15 September, 2015
@shadirahimi07, Saltzburg (Austria near German border), 17 September, 2015
@artulaitala, Röszke (Hungary), 18 September, 2015
@RupertsStreet, Calais (France), 18 September, 2015
@VladaRH, Tovarnik (Croatia near Serbian border), 19 September, 2015
@AdrianTorres_G, Brussels, 19 September, 2015
Fares Lababidi, Athens, 22 September, 2015
Thank youListening to publics is easier than ever thanks to social networks and tools
Develop a rigorous process. Check prstack.co for tools and how-to case studies
You’ll find a list of freemium tools mapped against workflow at wadds.co.uk/prtoolbox
I’m @wadds on Twitter or [email protected]