using social media to support rural entrepreneurship
DESCRIPTION
Lindsey Karlson and Mike Knutson shared their thoughts on how organizations can help rural entrepreneurs develop social media strategies at the 2010 Grassroots and Groundswork ConferenceTRANSCRIPT
our home
our history
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Miner Historical Population Trends
our switch
our passion
Advertiser vs. Consumer
You Tube: http://www.youtube.com/watch?v=heSudg-tfIk
statistic from You Tube video: Social Media Revolution | photo by mediaboytodd, flickr
number one.
Get comfortable with social media (lurking is okay)
photo by Laura Mary, flickr
Improve your customer servicephoto by The Rocketeer, flickr
Meet (the right) peoplevisit the blog at Reimagine Rural
tools you can use to
Google Alerts Twitter Search
Google Alerts & Twitter Searchwww.google.com/alerts
www.twitter.com/search
number two.
It’s just like a backyard BBQphoto by JulianBleecker, flickr
Be a resource
Be transparent.
tools you can use to
Facebook Blogs (Wordpress, Blogger, etc.)
Social Media ≠ Advertising photo by truthout.org, flickr
Social Media = Relationship photo by Adam Foster | Codefor, flickr
number three.
Not this kind of movementphoto by friendtoall78, flickr
tribes are a group of
people who…
Connect to a
leader
Connect to one
another
Connect to an idea
Attributes of a tribeTribes, Seth Godin, p. 1 | image by marketingfacts, flickr
Leaders empower the tribe to communicateTribes, Seth Godin, p. 23 | photo by Art Rock (Hennie), flickr
Lessons learned from igniting WOM movements
photo by .robbie, flickr
Find your passion conversationphoto by friendtoall78, flickr
Online should push offline (and vice versa)
photo by Serolynne, flickr
tools you can use to
Facebook Ning You Tube
Grassroots and Groundwork 2010
photo by Intersection Consulting, flickr
Social Media Phobias
tools you can use
Skill Building
Social Media Support Group
Custom Technical Assistance
Social Media Support Groupphoto by Tony Webster, flickr
Custom Technical Assistancephoto by Billie Hara, flickr
case study one.
Strategy Development Pushing “start” Measuring Success Lessons Learned
case study one.
Strategy Development Identify goals Refine messaging Define audience Brainstorm content Determine tools Delineate to do items
case study one.
Pushing “start” After strategy, comes doing Begin small, and grow from there Be accountable to someone
case study one.
Measuring Success Ask yourself: how will I know when this tool
is working for me? Increase awareness and WOM activity Increase sales
case study one.
Lessons Learned Determine comfort level Stay in contact (even informally) Transparency works
let your fans do the talking
“Rumor has it…”
case study two.
Strategy Development Ready, Set… Wait. Lessons Learned
case study two.
Strategy Development Identify goals Refine messaging Define audience Brainstorm content Determine tools Delineate to do items
case study two.
Ready, Set… Wait. Change takes time Determine who will be responsible, and
make sure it is something they want to do
case study two.
Lessons Learned Determine what’s going to get in the way
from the start Push through the discomfort Be as open as possible
case study three.
Strategy Development Getting Started Communicating Value Measuring Success Lessons Learned
Rural Learning Center
Rural Learning Center Strategy
Brand Awareness
ReimagineRural Blog
Slideshare
Flickr
You Tube
Delicious
Reimagine Rural Blog
Slideshare
Miner County Strategy
Brand Awareness
FlickrFacebook
Miner County Facebook Page
Miner County Flickr Group
Connect online!Blog: www.reimaginerural.comSlideshare: http://www.slideshare.net/rurallearningTwitter: @rurallearningDelicious: http://delicious.com/RuralLearningCenter (tag: g&g2010)
Mike [email protected]
Lindsey [email protected]