Using Social Media To Promote

By Chris Wood

• Digital Marketing &

Social Media Specialists

• Provides training to businesses on how to use social media & other digital marketing activities

• Showing how to engage & promote online to customer base

Intro to Chris Wood

@qChrisWood @robjglover

Intro – Seminar Goals

To show how Social Media can be used as an effective Marketing &

Engagement tool for business

To Answer Your Queries

Current use? Tw / FB / Ld – Experiences – Been engaging #dbexpo?

1. Raise Awareness of The Show

2. Complement Offline Marketing & PR Campaign

3. Create Online Buzz – Attract Visitors (/ Exhibitors) To The Show

4. Create Online Community for recurring expos and other events

Objectives

With just 2 months to go – starting from scratch!!

Twitter - @devonbizexpo (early Apr)

Facebo – www.facebook.com/devonbizexpo (early Apr)

LinkedI Group – introduced end of April

Google Ad Campaign to networking and expo related keywords within Devon

Kicking Off The Campaign

Scheduled series of Tweets around why exhibit and weekly PR Over time built on this as more info became available Mid-late May started engaging more with sponsors, partners,

exhibitors, speakers, attendees etc

Twitter Advertising Campaign Build followers – promoting @devonbizexpo profile to local

business related profiles Promoting Tweets – promoting @devonbizexpo tweets to

local business related profiles Views from 300 to 2,000 Cost incurred when a link clicked on - costing from 25 to 50p per

click

Use of #tags - #dbexpo (re-usable for future events)

Twitter lists – exhibitors list & plans to create attendee list for future promotion of events

Twitter

Scheduled series of Posts around why exhibit and weekly PR Over time built on this as more info became available Mid-late May started engaging more with sponsors, partners,

exhibitors, speakers, attendees etc for content

Facebook Advertising Campaign Gain Likes - promoting the page to local Facebook

members with business related interests Promoting Posts – promoting Page posts to local

Facebook members with business related interests Views from 400 to 1,500 Cost incurred when a link clicked on - costing from 10p to

25p per click

Facebook

• Created to reach out to LinkedIn connections

• A chance for those involved to start promoting themselves via this group

• Announcements to Group Members (like emails)

• Messages (like emails) regularly sent via Dave Barr’s profile • Approx. 1,000 connections

LinkedIn Group

Use of Hootsuite

Social media dashboard application

Allows posting of updates to more than one platform Plus

Scheduling

Team Member Setup (paid version)

• Page One Presence for networking, expo and business show related keywords

• Optimised to maximise daily budget • Search Only Network, Devon Location, Phrase & Exact

Keyword Matching & Negative Keywords

Google Ad Campaign

• Weekly PR in Express & Echo – added as blogs to the site and posted to social media profiles

• Email Marketing – eshots sent on a weekly basis (from May) by The Best of Exeter team mentioning social media profiles

• Networking – those involved could encourage people met offline to follow online

Complementing Other Marketing & PR Activities

• Time – always playing catch up • Website was still being fully developed over April

• More time needed to build following to accounts – although advertising helped quite a bit here

• Not all info was in place until mid-late May

• Encouraging engagement with those involved

Difficulties

Tracking Impact

Good correlation between social media and overall traffic

- Indirect impact on Google and Direct Traffic

Social Media Impact

• Still required Sales Team to be pro-active in selling majority of the stands

• Majority of people they spoke to were aware of the show due to offline & online activities

Stand Sales

• Awareness was raised with social media & Google Ad campaign driving just over 50% of traffic

• Over 2,500 website hits

• Over 800 Twitter followers

• Almost 1,500 mentions of @devobizexpo

• Over 1,000 mentions of #dbexpo

• Klout score 52

• Twitter Promote Post Reach 300 to 2,000 views

• Almost 300 Facebook Likes

• Facebook Promote Post Reach 400 to 1500 views

• 155 LinkedIn Group Members

• Approx. 1,000 LinkedIn connections messaged weekly basis over May

Met Objectives?

• Complemented offline activities e.g. by turning PR in to

blogs and driving people to them online

• Created Online Buzz – over 600 visitors booked in

• For Stand Sales - helped raise awareness but still required sales team to go out and sell them (this was to be expected)

• Started Creating Online Community – work in

progress – building basis for future events making it easier next time around to promote it!

Met Objectives? (cont.)

Q&A

Q&A

We Can Help with Implementation

• Onsite Social Media Training

– How to Make Twitter, Facebook & or LinkedIn Work For Your Business & Industry

– Options to upgrade to Strategy Package – we write your strategy and action plan to implement social media

• Outsource Activities

– We Manage Twitter, Facebook, LinkedIn & Google Ad Activities on your behalf

Follow Us On:

@qChrisWood

@robjglover

www.facebook.com/qsocialmedia

www.linkedin.com/company/q-social-media

www.youtube.com/user/qsocialmedia