using social media to promote archivesbankinghistory.org/wp-content/uploads/cowdrey... · 2019. 6....
TRANSCRIPT
Using social media to promote archives
@LauraCowdrey
The National Archives
Different uses for social media
• Sharing expertise
• Promotion of events and services
• Customer service
• Providing research and guidance
• Opening up access to your collection
What’s worked for The National Archives
• Collaboration
• Sharing professional opinion
• NEW content – new files, new resources, new research
• Relevant and timely content – linked to anniversaries, seasonal celebrations, news topics and national days
• Twitter Q&A’s and discussions
Sharing expertise
Collaboration:ExploreYourArchive
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Relevantandtimelycontent
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Lesssuccessful
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Benefits• Youcandothiswithoutabigbudget
• Youcanreachglobalaudiences
• Twowaycommunicationbetweenarchivistsandarchiveusers
• Allowsyoutoberesponsive
• Helpstakeyourcollectionbeyondyourreadingroomandwebsite
• Canbemonitoredandmeasured
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Definingsuccessandmeasuringimpact
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Whattowatchoutfor
• Needtodedicateresource
• Privacyanddataprotectionlaws
• Needtoknowaboutanythirdpartycopyrightwithinyourcollection
• Potentialreputationalrisks
• Usersexpectations
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Worldthroughalens
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OperationWarDiary
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What’snext
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Inconclusion
• Thereareavarietyofwaysyoucanusesocialmedia,dependingonwhatyourgoalsare
• Newcontentortimelyandrelevantcontentworkswell
• Imagesandvideosincreaseengagementandsharing
• Youcanmonitorandmeasuresocialmedia
• Youdon’tneedtospendmoney,butyoudoneedtodedicateresource
• There’salwaysnewchannelsandnewthingstolearn
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Questions?
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