Using Social Media to Make a Meaningful Splash
By Danielle Brigida
National Social Media Manager U.S. Fish & Wildlife Service
Reasons We’re Active on Social
Fire = Criticism
Earth = Relationships
Flood = Support
Be Present in the Community
Use Content to Provide Context
Original
Tagboard Searches Hashtags
#RaganMSFT@starfocus
Experiment and Motivate: #IvoryCrush
Experiment and Motivate
Collect Qualitative Data That Informs Your Strategy
Reporting Crimes
Advocacy Requests
Identify Possibilities to Engage in a Meaningful Way
Use Content
Build Mutual Relationships
Always Remember Your Goals…
Revisits Your Goals:
Improving Reputation
Combines Available Measurement Tactics:
Social Analytics and Web Analytics
Combines Qualitative and Quantitative
Information:
Comments and Increased Shares
Steps to Making a Difference with Social Media
• Be Present in the Community
• Listening with Intention
• Experiment and Motivate
• Act on What You Learn
• Measure and Start Over