using social media to get your message to the masses connor
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Angela Connor 919.821.8545
Using Social Media to get Using Social Media to get Your Message to the MassesYour Message to the Masses
Angela Connor [email protected]
November 5, 2008
Angela Connor 919.821.8545
Popular Social Media Sites
Angela Connor 919.821.8545
What are some of my options?
• Blogging• Micro-blogging• Social bookmarking• Photo sharing• Online communities• Video sharing• Event sharing• Commenting
Angela Connor 919.821.8545
Blogging
• Your distinct voice • Builds your brand and loyal audience• No rules • Your personal platform • Create community • Show your expertise
Angela Connor 919.821.8545
Micro-blogging
• Immediacy• Instant contact and new insights• Build relationships• Blast service similar to press releases• Short and to-the-point (140 characters) • Works like an e-mail blast • Compliments your other platforms
Angela Connor 919.821.8545
Social Bookmarking
• Track industry news and share your content
• Easy way to share news stories and other content on the web
• Share news• Become an authority on news affecting
your industry
Angela Connor 919.821.8545
Photo sharing
• Showcase your events • Gallery displays• This Just In! Post images of new inventory
• TIP: Create your own Flickr account and post the link on printed literature
Angela Connor 919.821.8545
Online Communities
• Create niche groups • Reach narrow or broad audiences• Promote events • Raise awareness • No cost to you • Can serve as your main hub or central
social media presence • Capitalize on existing audience
Angela Connor 919.821.8545
Online Communities
• Create niche groups & Promote events
Angela Connor 919.821.8545
Online Communities
• Create niche groups & Promote events
Angela Connor 919.821.8545
Video sharing
• Provides a free outlet for testimonials, events and direct messages from you.
• Gets customers and potential customers up close and personal with your products and inventory.
• TIP: Create your own YouTube channel. It’s free!
Angela Connor 919.821.8545
Added Benefits of Using Social Media
• Become your own news distributor• Decrease dependency on mainstream and
traditional media• Reach niche audiences, locally and
nationally• New reach
Angela Connor 919.821.8545
How do I Proceed?
Define your goals and choose the platform(s) that will help
you meet them!
Angela Connor 919.821.8545
Your industry and social media
Angela Connor 919.821.8545
Your Industry and Social Media • “Home furnishings and decor
marketers must offer a robust online presence, packed with data that includes price, product details, brand information, and customer reviews and feedback. These elements are part of the 'new customer service' that the Internet offers and which truly influence purchase,"
Pam Danzinger, Unity Marketing
• Successful social network sites add value to organizations that provide them. In addition to boosting long term customer loyalty and sales for your organization, there is the possibility that someday a major media outlet may want to buy you out in order to gain access to your user base. Think HGTV, O at Home, etc. They are all searching for ways to more tightly align their advertising with “opted in” consumers.
Leslie Carothers
Angela Connor 919.821.8545
Online Resources
• What you need to know about social networking, by Leslie Carothers
• Using Online Social Networks to Build Buzz, Community & Support
• Micro-blogging for online reputation management
Angela Connor 919.821.8545
Takeaways
• Use social media to deliver EVERY message you want to deliver. – Events – Press releases– New inventory and sales
• Capitalize on free services before attempting to create your own.
• Manage your online reputation and have fun!
Angela Connor 919.821.8545
Contact Information Angela Connor
Managing Editor/User-Generated ContentWRAL.com | GOLO.com
Visit my blog: Online Community Strategist
blog.angelaconnor.com
Angela Connor 919.821.8545
What people do in online communities
• Share Stories and Exchange Ideas• Seek Advice• Discuss Issues• Argue and Debate • Make Friends • Interact • Vent
– Traffic Woes – Poor customer service – Movie Reviews
• Share Secrets