using social media to get your message across

23
An Introduction to Social Media

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Post on 14-Jan-2015

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Using social media to get your message across The increasing usage of social media (Facebook, Twitter, YouTube and the like) present a new opportunity for campaigning groups to use these sites as tools. How can supporters' trusts use them to their advantage? Have they replaced more traditional forms of communicating and campaigning, or are they complementary? We'll be exploring some of these questions, and taking a look at some of the ways you can use these fast-developing tools to your advantage in your campaigns, to communicate with the wider fanbase - and the challenges they can present to organisations like supporters' trusts.

TRANSCRIPT

Page 1: Using Social Media to get your message across

An Introduction to Social Media

Page 2: Using Social Media to get your message across

#SDvision

Page 3: Using Social Media to get your message across

Where to start?Where to start?

Where and how?

Page 4: Using Social Media to get your message across

What Is Social Media?

Page 5: Using Social Media to get your message across

‘The audience is on the field and wants to play the game.’ Richard Sambrook, director, BBC News

Page 6: Using Social Media to get your message across

Why Is It Important?

25% write blogs

19m UK active

Internet users

58% read blogs

79% watch videos online

64% belong

to a social

network

Page 7: Using Social Media to get your message across

Cause

Congregate

Communicate

Mobilise

Page 8: Using Social Media to get your message across

‘A digital dossier on your local MP’

‘the most amazing, subversive piece of political webware I've ever seen’

Page 9: Using Social Media to get your message across

Forums

Page 10: Using Social Media to get your message across

Fansites

Page 11: Using Social Media to get your message across

Blogs

Page 12: Using Social Media to get your message across

Facebook

Page 13: Using Social Media to get your message across

Flickr

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Twitter

Page 15: Using Social Media to get your message across

YouTube

Page 16: Using Social Media to get your message across

Scribd

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Newcastle Case StudyNewcastle Case Study

YES WE CAN

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It’s Important to listen

Page 19: Using Social Media to get your message across
Page 20: Using Social Media to get your message across

The Cloud

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What else?

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Any questions?

Page 23: Using Social Media to get your message across

Ben Cotton Matt ChurchillE: [email protected] E: [email protected]: www.socialwebthing.com B: www. geetarchurchy.co.uk/T: @bencotton T: @geetarchurchy