using social media to expedite brand awareness and engagement - new orleans entrepreneur week 2014
Post on 21-Oct-2014
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Using Social Media to Expedite Brand Awareness and Engagement for New Orleans Entrepreneur Week 2014.TRANSCRIPT
using social media tolaunch your startup
how to expedite brand awareness + engagement
this isn’t about how to use hashtags or “what is a pinterest?”
conversations.be/resources
(this is)
socialmediasundayschool.com
Stay on top of important social medianews + boost your overall impact in 5minutes / week
so you wanna be a big deal?
youbetterwork
from zero to engagement
build it and they will come…
engage them and they will stay
1. Reach out to your own network2. Utilize existing communities ofpartners and allies 3. Work it.
Reach out to your own network(it’s bigger than you think)
TELL EVERYONE
how to announce your cool new thing without sounding like an asshole
perfect your pitch
bring out the big guns
be realbe uniquebe YOU
produce content around trending topics
how to:
Optimize Facebook Posts for Sharing
Ideal image ratio: 1.91:1Ideal image size: 1200 x 630 px*Proper image size optimization meansthe photo will appear larger in the newsfeedAlt Option: Post image and then addlink
driving traffic is all about the links, y’all
Utilize existing communities, partners & allies
THAT’S WHATFRIENDS AREFOR
reaching out to professional affiliations & communities
Professional OrganizationsEmail ListsGoogle GroupsLinkedIn GroupsMeetup GroupsFriends with Large Relevant Followings
hey, can you tweet this for me?
make it easy for people to share
clicktotweet.comwebsite “share” buttons
Optimize Facebook Posts for Sharing
image via hubspot.net
clicktotweet.com
Work it.
“AWESOME AIN’TEASY” - STEVEGLEASON
listing sitesarticle and pitch submissionspress release distributionguest postingspeaking gigsads
listings& profiles
pitch conferences and events
press release distribution
guest posting
speaking gigs
online adsgoogle adsfacebook adstwitter adsads on niche blogsads in niche e-blasts
facebook ads
v. google ads
twitter advertising
weak:
good:
so you’ve got an audience... now what?
your ultimate goal:
other people are talkingabout your brand, referringit to others and promotingyour product FOR you.
content that engages:1. Topical / Current Issues2. Something Funny3. Questions (that don’t require too much thought)4. Incentives (like free things)5. Babies6. Puppies
or something completely random:
incentives:
contestspromotionsreferral credits
the golden rule of content:If you don’t have somethingengaging to post, don’t postanything at all...
it matters what your audience wants, not what you want them to want
analytics are sexy
facebook conversation score
http://cscore.recommend.ly/
https://marketing.grader.com/
find the resource guide from this talk @conversations.be/NOEW2014
web: conversations.beemail: [email protected]