Using social media to develop YOUR professional online presence

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The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.

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Using social media to develop YOUR professional online presence

Sue Beckingham | @suebecksSheffield Hallam University

Keynote Speaker #ELSS_2013University of Kent

Your online presenceSerendipity can play a big part, however more judgement should precede simply chancing on luck

The world is getting smalleras more social communication tools connect usThe affordances of social media in relation to developing a professional online presence enable you to both: Being seen to know and willing to share important things first, with an increasingly smart and influential network, is the way to become successful in an online worldEuan Semple

Increasing your leverage

Organizations don't tweet, people do. A Manager's guide to the social web (2012:72)5

http://blog.qmee.com/qmee-online-in-60-seconds/6

BUT. There are still those that need convincing that there's more to social media than cute cats, celebrities and what we had for breakfast...

I dont have TIME to find to learn

When somebody finds that 25th hour in the day or 8th day in the week

INFORMATIONOVERLOAD

Or is it filter failureClay Shirky

Spivack 2012http://www.slideshare.net/novaspivack/spivack-making-sense-of-streams-talk-201211Education is not about adaption to an already existing environment, but the creation of an adult who will look beyond his own environment (Vygotsky,1997)

Social Media EMPOWERS individuals to become: digital CREATORSdigital CURATORSdigital CRITICSdigital CONVERSATIONALISTSdigital COLLABORATORSdigital COMMUNICATORS

AND to continue this dialogue face to face

The value of your online presence is the opportunities it can bring through connecting with others.Connectedness:http://en.wikipedia.org/wiki/Social_graph14Online presence:

Answering and raising new questions

15Online presence:

Collaborating on projects

16Online presence:

Sharing and getting feedback on your work

17

Promoting your own work on

http://www.slideshare.net/suebeckingham18

http://pinterest.com/suebecks/

Curating resources

SlideShare is the world's largest community for sharing presentations.

60 million monthly visitors and 130 million page views.

It is amongst the most visited 200 websites in the world.

Embed presentations in blogs, websites, LinkedIn profile.Inspiration from http://www.slideshare.net/suebeckingham20

http://www.scoop.it/t/taking-a-look-at-moocs

http://www.scoop.it/t/taking-a-look-at-moocs21

Re-shares of your workhttp://www.scoop.it/t/elearning

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5.7 billion professionally oriented searcheswerecarried out in 2012 on LinkedIn

11 thousand within 60 seconds

LinkedIn Endorsementshttp://blog.linkedin.com/2013/03/06/1-billion-endorsements-given-on-linkedin-infographic/24People can find skills and expertise via LinkedIn profiles

Measuring and analysing personal impact?

150

There is a limit to the number of people we can hold at a particular level of intimacy.Dunbar 2010:2128Research shows that weak ties can prove much more helpful in networking, because they form bridges to worlds we do not walk within.

Strong ties, on the other hand, tend to be worlds we already know; a good friends often knows many of the same people and things we know. They are not the best when it comes to searching for new jobs, ideas, experts, and knowledge.Hansen 2009:130

However

http://inmaps.linkedinlabs.com/30

Building upon those little seeds of ideas

Social Media opens new forums for sharing

Widens your scope

~ Build upon existing relationships~ Create new connections~ Share information and ideas~ Challenge thinkingGetting started:The Trinity of Social MediaSafko 2012

http://www.thesocialmediabible.com/36

Observe and LearnSome Key Pointers

Solis 2013 http://www.briansolis.com/2013/07/you-are-at-the-center-of-the-conversation-prism/38

So THATS THE GOOD

WHAT aBOUT THE BADTHE UGLY AND

You need to be mindful of who is observing your online actionshttp://www.sxc.hu/photo/87965140We need to be aware of our own Digital Footprint.

What impressions are being left behind, temporarily or permanently?

Who others think you areWho you want to beWho you really areWho you think you areRob Brown (2010)Making your reputation42

A minimalistic approach to your profile might be fine for Mark Zuckerberg but what message does this give about you as a professional? Better to take a leaf out of Reid Hoffmans bookProfiles43

Default avatars....

Anonymity doesn't always transfer into real world opportunities45

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Online information via open social networks can be easily accessed by others.

It is important to be aware of the limitations of privacy online, and to regularly review the privacy settings for each of all social mediaprofiles.Created with http://www.tagxedo.com/app.html47

Warbuton 2010http://www.slideshare.net/eduserv/design-patterns-for-digital-identity-2913919

48

self promotion vs. self preservation

Juggling The way to gain a good reputation is to endeavour to be what you desire to appear. Socrates (470-399BC)

http://en.wikiquote.org/wiki/Talk:Socrates50

A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was. Joseph Hall (1574-1656)

http://en.wikiquote.org/wiki/Joseph_Hall52

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Beware of your Digital Doppelgnger!

PoliticianMusicianFilmmakerExplorer

Post like your enemies are watchingJosie Fraser55

'Manage your online identity. If you dont then someone else will.

Simon Finch @simfinhttp://simfin.wordpress.com/esafety/privacy/

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How much do you value your own Digital Identity?A great wind is blowing and that gives you either imagination or a headache.Catherine the Great

http://en.wikiquote.org/wiki/Catherine_II_of_Russia58Using Social Media to Develop YOUR Professional Online PresenceThe exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.