using social media to create successful events
DESCRIPTION
Here's the presentation I gave a Oxford University on 13 August 2014 for the Oxford Summer ShowcaseTRANSCRIPT
Using social media to create successful events
Todd – Jo’s Correctional Facility
Introduction
• Who are we?
Todd: Blogger and social media expert.
Jo: Copywriter/proofreader and marketing manager.
• Our story
Before your event
• Set your stall out
Before your event
• Add social media handles to all your stuff – website – tickets – flyers
• Get the artwork right and share consistently across your networks
Before your event
• Decide a hashtag for your event from the start and add this everywhere
• Put the hashtag on the event ticket confirmation – get it used!
Before your event
• Add a field on the ticket sign up for people’s Twitter handle and follow them.
• Add these people into a Twitter list with the same name as your event
Before your event
• Ask people who you’re organising your event with to be social too
• Find speakers and new stall holders from social
Before your event
• Email connections and people in your circles and ask them to re-share your updates
• Create a buzz about the event way before it happens
• Work out how you will manage the account and have the right answers for people.
Promotion build up
• Share your event consistently to your audience (more than once)
Promotion build up
• Find the right times to share and use your hashtag
Promotion build up
• Blog about the event and share with other organisers
• Talk to stand holders, speakers, suppliers, venues on social media
Promotion build up
• Consider having your social media stream on your website or event page
Promotion build up
• Share other people’s stuff in order to get yours re-shared
Promotion build up
• Advertise your event to key audiences on Facebook
Promotion build up
• Talk about your event on LinkedIn groups. • Message your LinkedIn contacts.
During the event
• Include your hashtag and Twitter handle in hand outs
During the event
• Use Twitter to network
During the event
• Track mentions of the hashtag• Have a screen with the hashtag streaming on it
During the event
• Interact with your event guests• Share images of your event (take a selfie?!)
During the event
• Document the day for your blog later• Share insightful one-liners from speakers
After the event
• Catch up – follow and interact some more• Find great tweets from the hashtag and RT a few
After the event
• Use these tweets as recommendations for your website
After the event
• Write a blog about the day, include the social aspects
After the event
• Follow the hashtag for the next few weeks• Stay connected. If you’re mentioned – interact
After the event
• Use your Twitter list to market to those people next time
Any questions?
