using social media to compete with big business
DESCRIPTION
Presentation given to Austin Women in Technology Association event for Women in Business.TRANSCRIPT
Social Media for Small Businesses
COMPETING WITH THE BIG DOGS
Small = Big Advantages
AUTHENTICITY
FLEXIBILITY
YOU’RE THE EXPERT
Social Media = Big Advantages
COST SAVINGS
WIDER REACH
MUCH MORE EXPOSURE
DOESN’T REPLACE ANYTHING
Social Media...
THIS IS BUSINESS TODAY
STRATEGY INTEGRATION
SM strategy needs to be fully integrated with all areas of your business
Blog, Linkedin, Twitter, Email, SMS, Google Alerts
TOOLS INTEGRATION
IS NOT A ONE WAY STREET
Social Media...
• No Sock Puppets
• No DudeWare
• Show your personality
• Admit your mistakes — publicly
• Ask for help
• Offer help
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