using social media in the college application process
DESCRIPTION
How social media can help or hurt a high schooler's college application.TRANSCRIPT
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Essential keys to the digital job search
So, about that college application?
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Ask the Audience
• Would you send any of those photos along with your college application?
• Would you sign your name, “Sexy 4 Eva”?
• What about for a job application?
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If you’re online…
• 20% of admissions counselors admit to looking at candidates’ Facebook profiles
• More than that admit to Googling candidates• Everyone sees your e-mail address
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Does it matter?
• Emory University tour guides friend students, and profiles affect admissions decisions
• Admissions denied at Reed College because of “disparaging blog posts”
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Bottom line
• What you post isn’t private, and deleting it doesn’t make it go away
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But…
• You can use that to your advantage• You can make your own online identity (called
a “personal brand”)
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That’s what I did
• Now I’m a social media strategist at OptimalResume.co
• I blogged and tweeted my way to a job
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How does that apply to you?
• Create a personal brand that attracts, rather than repels, college admissions offices
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Step 1: Clean up
• Facebook privacy settings• Clean profile picture• Untag incriminating photos• [email protected]• Delete offensive blog posts• What else?
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Step 2: Create your “brand”
• How do you want to be known?• Smart? Tech-savvy? Artsy?• Want colleges to think, “That person will
contribute to our campus”
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Step 3: Take your brand online
• Twitter • website/blog• What about Facebook?
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What do you say?
• Write what interests you…within reason • Follow the “Mom Rule” — If you wouldn’t
want your mom to see it, don’t post it
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A chance to try it out!
• You can tweet from the conference• Tweet about your experience here — what
you’re working on, who you’re meeting
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Getting started
• Twitter handle – use firstlast (i.e. kellygiles)• Bio – something smart• Picture – a nice headshot, if you want one• End your tweets with #ncsmi so you can track
the conversation
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Last words
• Think before you post.
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Questions?