using social media for the audio visual business
TRANSCRIPT
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yourmindframe.com
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SlideShare Link
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225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
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75%Social media users say email is the best way
for companies to communicate
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70MTweets Sent a Day
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138%increase in spending byemail consumers than traditional consumers
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101MLinkedIn Members
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1,833,88028-64 who live in Indiana
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300,000New Twitter Accounts
Created Every Day
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13,44035-55 who live 25 miles
around Spiceland, IN
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However...there is a problem
with statisticsand trends
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We focus everything on brand awareness
from benches and billboards to direct mail and event
marketing
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We forget that the shift is to the customer
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It is about WHO instead of how many
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Branding and Storytelling Activity
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Being Socially Relevant
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Blog / Wordpress
• The center point• Content creation
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Reasons to Use a Blog
• Updating Your Credibility• Telling the Story• Content for Distribution• Search Results
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Educate the people on what you offer, how
and why
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Stories give us context and context helps us
understand things
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Stories inspire more people to action
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Tips to Writing Blogs• Customer stories• 3-5 Blog posts a week• Other ideas?
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• Over 180 million users• Average age of user is 35
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Reasons to Use Twitter
• Distribution Network• Communication Channel• Initial connection point• Lead Generation
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Tweets
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Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
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@
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RT
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#
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Types of #Hashtags
•Content Search•Event Search
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Lists
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Personal Use ofTwitter
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Finding the Real Peopleon Twitter
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Search
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http://search.twitter.com
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OtherSites
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Lunch
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• Professional Facebook• Over 100 million users
Average Income : $140K• Corporate Networking
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• Community Development• Largest Social Network• Crowd Sourcing
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Community andContent Dev
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Facebook Adsfor Lead Generation
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YouTube
• Dynamic content (Video)• 2 Billion Videos a Day• Emotional content
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Networking
CommunityDistribution
ContentVideoDistribution
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Activity
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Starting to Capture• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
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Capturing is about engagement with
people
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Educate people on what you offer, how
and why
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What makes you different from the
competition?
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Compel to opt-in and JOIN the community or
fans and customers
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Different Types of Community•Forum
•LinkedIN Company Profile•Twitter Account•Ning Customer Community
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Ask individuals to purchase via mail, email, Facebook, Twitter, and text
messaging
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They first need to be involved in the process
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in order to deliver the right messaging, technology, and
product
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Allow new and past customers to share
their experience working with your
company
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Creating brand advocates is just as
important as creating brand awareness
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Activity
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Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: YourMindFrame.com• Email: [email protected]• Phone: 1-765-610-5965