using social media for research: how social media is more than just 'what you had for breakfast
DESCRIPTION
Part of an eResearch seminar series put on by the Melbourne Graduate School of Research. David & Paul from the University of Melbourne's Marketing & Communications division discuss what social media is and how it can aide postgraduate students to connect with others in their areas of expertise to discuss, share and engage with each other and other material.TRANSCRIPT
Using Social Media to research what others are eating for breakfast
In this session you will learn how social media can help you promote your research topic and connect with others pursuing similar research topics to your own. We will cover setting up a blog, facebook group and twitter account and then using these to publish, share, discuss and learn with others using social media. This sessions assumes you are comfortable using a computer and the internet but that you are not familiar with using Social Media tools for anything other than personal use.
Presented by David Scott & Paul Tagell
Source
WHAT IS SOCIAL MEDIA?
Source: YouTube(click pic to play)
CHOICE QUOTES
“The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.” – Chris Brogan
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
“Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik
WHY SOCIAL MEDIA FOR RESEARCH?
Source: ‘I Am Knowledge Worker’ by Stephen Collins (via SlideShare)
KNOWLEDGE IN THE 21ST CENTURY
Source: ‘I Am Knowledge Worker’ by Stephen Collins (via SlideShare)
OBSERVE
OBSERVE
Source
OBSERVATION = SUCCESS
A quick case study
GAGA OVER GAGA
HOW DO I OBSERVE?
OTHER TOOLS
Twitter Search: “Lupus”
Facebook pages and groups: “Lupus”
PARTICIPATE
Source
Leaving comments…
http://web.mit.edu/newsoffice/2007/immune.html#JOSC_TOP
CREATE
Source
CREATE a blog @ wordpress.com
LOVE YOUR CONTENT AND READERS
Source: XKCD
Promoting your blog
CREATE a twitter account
http://www.twitter.comhttp://www.twitter.com
CREATE a Facebook Group
http://www.facebook.com/groups/create.phphttp://www.facebook.com/groups/create.php
Where to from here?