using social media for public engagement · opportunities opportunities to work in new and...
TRANSCRIPT
Using Social Media for Public
Engagement
Alison Innes
Social Media Coordinator
Faculty of Humanities, Brock University
8 May 2018
Classical Association of Canada Annual Conference
Société Canadienne Des Études Classiques Congrès Annuel
University of Calgary
Download slides
& bonus content.
Opportunities
Opportunities to work in new and different ways (Carrigan 2017)
Sourcing suggestions and information
Keeping community informed
Being visible to media
Promoting completed work
Public scholarship that is persistent, visible, spreadable, searchable (Carrigan 2016)
Contemplative rather positivistic (Culik-Baird 2017)
Learning from people you wouldn’t normally engage with (Cohen 2018)
Generating knowledge through research (discovery), synthesis (integration), practice
(application), teaching (Stewart 2015)
Promotion vs Engagement
One-way advertising
Lacking personality
Pushing own content
Multi-directional & conversational
Personable
Sharing others’ content in addition to own
Asking genuine questions & Exchanging ideas
Promotion comes through consistent quality
engagement
Thinking about how to Engage
Finding Places to Engage
Engaging with Popular Culture
Jeff Wright
@TrojanWarPod
Pulling Back the Curtain
Scott Lepisto@ItineraPod
Expanding the Audience
Live coverage of talks and
conferences
• #BrockTalks
• #BrockHRI
Learning Beyond the Classroom
Examples:
• Tweeting lectures
• Takeover assignments
• Podcast assignments
• #1P95 & #1P95
• #clas2P61 (Instagram)
• #worldofrome with
@opietasanimi
ihub Niagara (podcast)
Dr. Camille Rutherford
@crutherford
Expanding the Conversation
Ryan Stitt
@greekhistorypod
• Single host
• Scripted
• Usually 1 hr
Elizabeth Keohane-
Burbridge
Christine Caccipuoti
@HistoryFootnote
• Rotating hosts
• Scripted
• Short—usually
10~15 min.
Mark Sundaram &
Aven McMaster
@AllEndlessKnot
• Cohosts
• Some script
• Conversational
• Usually 1 hr
Darrin Sunstrum &
Alison Innes
@mythtakepodcast
• Cohosts
• Conversational
• Usually 1 hr
Podcasting as:
• Learning
• Research
• Extension of
academic work
• Networking
• Maintaining
connections
post-degree
Selected Sources
Donna Alexander. 2017. ”Twessays and Composition in the Digital Age.” Hybrid Pedagogy. Blog.
Mark Carrigan. 2016. Social Media for Academics. Sage. Print.
Mark Carrigan. 2017. "Social Media is Scholarship." The Chronicle of Higher Education. Online.
Philip Cohen. 2018. "How I engaged my way to excellent research success and you can too." Family Inequality. Blog.
Amy Mollett et al. 2017. Communicating Your Research with Social Media. Sage. Print.
Camille Rutherford. 2010. “Why Twitter Matters: Twitter Uses for Professors.” University World News. Online.
Bonnie E. Stewart. 2015. “In Abundance: Networked Participatory Practices as Scholarship.” IRRODL 16.3. Online.
With special thanks to the Twittersphere for examples and suggestions:
Dr. Sophie Hay (@pompei79), Liz Gloyn (@lizgloyn),Tina Adcock (@TinaAdcock),Jess Clark (@JessicaPClark),
Daniel Joseph Samson (@ruralcolonialNS), Dr. Raul Pacheco-Vega (@raulpacheco), Brock Humanities (@brockhumanities), Keri Cronin
(@profcronin) The Museum of English Rural Life (@TheMERL), Darrin Sunstrum (@darrinsunstrum), C Rutherford (@crutherford),
Ryan Stitt (@greekhistorypod), Footnoting History Podcast (@historyfootnote),
The Endless Knot Podcast (@AllEndlessKnot/ @alliterative /@AvenSarah),
MythTake @mythtakepodcast), Hannah Čulík-Baird (@opietasanimi)
Bonus Content
Find out moreDaniel Samson, Associate Professor, Department of History, Brock [email protected]
Twitter: @RuralColonialNS
Read more about #JamesBarryDiary online at
http://niche-canada.org/2018/04/04/weather-and-emotion-in-james-barrys-diary-1849-1906/
Jessica Clark, Assistant Proffesor, Department of History, Brock [email protected]
Twitter: @JessicaPClark
Allison Glazebrook, Professor, Department of Classics, Brock [email protected]
Visit the “Brock Odyssey 2017” student blog at http://www.brocku.ca/blogs/brock-odyssey-2017/
Nadine Brundrett, Instructor, Department of Classics, Brock [email protected]
View the student Instagram takeover #clas2p61 at https://www.instagram.com/explore/tags/clas2p61/
Keri Cronin, Associate Professor, Department of Visual Arts, Brock [email protected]
Twitter: @profcronin
Camille Rutherford, Associate Professor of Education, Brock [email protected]
Research includes educational technologies and social media
http://www.drcamillerutherford.com/
Twitter: @crutherford
Finding Your People with Hashtags
Inviting Conversation
• Tapping into hashtags
• Public “office hours”
Using HumourTips for online engagement:
• Irony and sarcasm can
be tricky. If in doubt,
use cues like emoji and
gifs.
• Punch up, not down. Be
aware of your privilege
and place in the
hierarchy.
• Respect student learning
and resist the urge to
post student work and
errors.
• Understand the
gif/image/hashtag
before making the joke.
• Cat photos are almost
always appropriate to
spread joy.
Collaborative Learning
Listening to Marginalized VoicesSocial media provides a unique
opportunity to hear from people whose
voices are often marginalized in
academia. Take the opportunity to learn
from people whose experiences are
different from yours.
Etiquette tips for online engagement:
• Try not to get defensive if your own
racism/ biases/ ableism, etc., gets
called out. Thank the person,
apologize, and do better in future.
• Don’t create extra emotional labour
for people by tagging them into
conversations and debates. Do your
own homework before asking
questions. Remember, people don’t
owe you their time.
• Avoid “concern trolling.”
• Watch and learn how to be a good
online ally and amplify minority
voices.