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Questions or Comments? Phone 1.800.948.0113 Email [email protected] Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Social Media for Prospecting & Lead Generation Presented By John Foley April 4 th , 2011

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In this presentation, interlinkONE's CEO John Foley, Jr, (who also runs the company Grow Socially) discusses ways that sales reps could use social media for connecting and sharing helpful information with prospects, as well as for finding new leads.

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Page 1: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.

Social Media for Prospecting & Lead Generation

Presented By John FoleyApril 4th, 2011

Page 2: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

John Foley, Jr.

I love Mar(H)keting!► Grow Socially, Inc –

Support Services► Online Marketing/Social

Media► Plan, Manage, Execute and

Measure

► interlinkONE – Software (SaaS)► Enterprise Marketing

Management Software► Plan, build, manage,

execute and measure all marketing activities

Page 3: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Overview

► Social Media: Why?► How to Get Started

► LinkedIn► Twitter► Facebook► YouTube

Page 4: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Social Media: Why?

Page 5: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Social Media: People Are There

Page 6: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Shift in Communication

Page 7: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Shift in Channels / Communication

TV, Banner Ads etc…

Page 8: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

GETTING STARTED WITH SOCIAL MEDIA

Page 9: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Build your reputation / Reach the prospect

Create Online Personality

Create short videos of yourself / your presentations

Create a commercial of yourself

Participate and engage

Allocate time (FOCUS)

Page 10: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Complete Your LinkedIn Profile

Upload your

photo! Add Company’s Website & Company/Personal

Blog

Add Twitter Name

Personalized URL

Page 11: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Get Involved in Groups

Page 12: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Twitter: Your profile

Page 13: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Twitter: Printers and Conversations

Page 14: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Learn about Prospects on Twitter

Page 15: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Facebook: Personal and Professional

Page 16: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Facebook: Personal and Professional

Page 17: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

YouTube: Your own channel

Page 18: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

YouTube: Share Through Video

► Video is easy to create and publish

► Share Relevant Content

► Build Personal Brand!

http://www.youtube.com/watch?v=XzFLbbSMqZs
Page 19: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

CRM: Online/Social Intelligence

Page 20: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Reminders for Social Media

Focus

Share Content

Listen

Respond Meaningfully

Ask Questions

Connect

Build Relationships

Listen More

Page 21: Using Social Media For Prospecting and Lead Generation

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Q & A / Contact Me!: http://ilink.me/JR

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