using social media for new product ideas and innovations
TRANSCRIPT
Using Social Media to Generate New Product Ideas and
Innovationswww.the353group.com
Social Media has massive reach and speed at which information is shared
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Social Media Delivers More and Better Product Ideas,Faster Time to Market &Lower Production Costs
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Social Media Platforms
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ListeningQuestionsPolling & SurveysCommenting
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Target + Desired Information = Social Media Platform + Method
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Recommendations for Starting a Product Innovation Program
Using Social Media
1. Define Strategies
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2. Pull Together a Cross Functional Team
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3. Choose a Team Leader
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4. Set Goals & 5. Develop a Plan
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6. Define Processes for Sharing Information
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7. Test
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7. Measure and Adjust
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8. Measure and Adjust
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the353group B2B Marketing and Social Media
Consulting
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