using social media for marketing - university of maryland · 2014-11-24 · why analyze social...
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Using Social Media for Marketing
Sponsored by:
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Social Media is The New Word of Mouth…
• With other media tools, social media helps to:– Get new customers– Retain customers– Referrals
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It’s About Creating Raving Fans……
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The Old Doesn’t Build Engagement
Source: Zarrella, “The Science of Marketing”
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http://go.osu.edu/pewsmdemo
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Social Media Hub
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Social Media Strategy
StartHere
NotHere
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Identify Social Media Goals
• Increase website traffic• Improve customer service• Increase sales• Connect and engage with current & potential
customers, supporters• Create an online community around your
organization/business• Promote the content you create (webinars,
guides, blog articles, press releases, videos, & photos)
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TREND 2010-2013
Social Media Access at Work
100%90%80%70%60%50%40%30%20%10%0%
2010 2011 2012 2013
• Don’t Know• No• Yes
2013 FEDERALMEDIA & MARKETING STUDY I MARKET CONNECTIO N INC. I 703.378.202S
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Types of content for tools
http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-posting-schedule/
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https://vpmarketingondemand.com/marketing-slides/attachment/social-media-tips-leveraging-content/
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Social Media Do’s
• Focus on the content• Tell the story of your business• Share personal information – make yourself
like a real person• Use humor appropriately • Share knowledge that people value
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Social Media Don’ts
• Aggressive sales pitches• Overly self-promote• Post too often• Stray from your areas of business into:
– personal information, politics, sports, religion, etc.
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Tools To Expand Your Reach
social media buttons for your website
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Measure success
Why analyze social media activity?• Are you meeting your social media, marketing,
and business objectives?• Are you efficient in your use of social media?• If not, where can you make changes?
– Timing, Content, Platform