using social media as a professional, what you need to know!
TRANSCRIPT
Copyright © 2014-2015, ADP, LLC. 1
Using Social Media as a Professional —
The Benefits of Sharing Your Knowledge
and Connecting With Your Peers
Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)
Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)
@mwilliamson2009 @stevensonjef
Copyright © 2014-2015, ADP, LLC. 2
Today’s Agenda
• Social Media Today
• Personal vs. Professional Use of Social
• Building Your Brand
– Thought Leadership
– Connecting
– Bringing it Back to Your Business
• Take Notice: Trends to Follow
Copyright © 2014-2015, ADP, LLC. 4
Social Media Today
Source: YouTube – Eric Qualman, SocialNomicshttps://www.youtube.com/watch?v=zxpa4dNVd3c
Copyright © 2014-2015, ADP, LLC. 5
HR Professionals in Social
Source: linkedin.com
The number of HR and HR related professionals continues to grow in social media
1,052,927Human Resources
Professionals
1,848,011Accountants/Controllers
99,366Payroll Professionals
Copyright © 2014-2015, ADP, LLC. 6
Personal vs. Professional Use
of Social
What’s the Difference (And What’s the Same)
Copyright © 2014-2015, ADP, LLC. 7
Personal vs. Professional
What’s the Difference?
Using social in your personal life is as unrestricted as you choose…
Few Social Media users approach their personal presence strategically
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Personal vs. Professional
What’s the Same?
Human to human interaction
Add Value
Be Yourself!
Social should still be FUN! After all, there are still people on the other end of the keyboard
Copyright © 2014-2015, ADP, LLC. 10
A Strategic Approach To Your Brand
“Dress” Appropriately
• Clear/Appropriate Pic
• Professional Profile
• Complete Summary
• Meaningful Information
Be Interesting
• Don’t be a “Lurker”
• Be a Thought Leader
• Offer Value Through
Updates
• Vary Your Content
Make Connections
• Connect Beyond Your
Company
• Join Groups
• Follow Thought Leaders
• Network at Events
Copyright © 2014-2015, ADP, LLC. 11
Building Your Brand: Thought Leadership
~85% of Social Media users are Content Consumers
Differentiate yourself by becoming a Content Curator
Or better yet…become a Content Creator
• Your unique approach• Market trends• Local nuances• Latest wins
Consistently posting content in social 2-3 times a week will
help establish you as a trusted expert and will grow your
network dramatically
Copyright © 2014-2015, ADP, LLC. 12
Building Your Brand: Connecting
Step outside of your comfort zone:• Connect beyond your business and friends• Connect with other HR pros at conferences/events• Share your content• Comment on the posts of others• Share others’ content• Always look to expand your network
1,052,927Human Resources
Professionals
1,848,011Accountants/Controllers
99,366Payroll Professionals
Don’t just build your brand…Maintain it!
Revisit who your are following, who your connected with and what groups you’re in. You’re sphere of influence will change over time. Your social presence should reflect this growth as well.
Copyright © 2014-2015, ADP, LLC. 13
Building Your Brand: Bring it Back
When you establish yourself in social, your business benefits• You’re a bullhorn for the great work your business does• Top talent wants to work with other top talent• Current employees want to stay
But be CAREFUL!
• Don’t just talk about yourself• Share helpful information• Congratulate others when appropriate• Don’t brag!• Help others by sharing their content and
finding great info
Copyright © 2014-2015, ADP, LLC. 15
Top Trends in Social
Mobile Apps Are Key:Mobile Apps for Facebook and Twitter are used more than twice as much than desktop or mobile browsers
Takeaway: Make sure your content is mobile friendly
Keep it Brief!Best performing posts are short:Twitter: 71-100 CharactersFacebook: 40 CharactersLinkedIn: 80-120 CharactersGoogle+: 60 characters
Takeaway: Stay on point and let the article do the talking
Video is King:Whenever possible, link to videos. They are consumed at a much higher rate. Also, always include an image with your post.
Takeaway: People are more willing to view an interactive piece of content, rather than having to read a long, boring, article.