using social media as a powerful business tool
TRANSCRIPT
![Page 1: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/1.jpg)
![Page 2: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/2.jpg)
Social Media Revolution
• It’s here.
• It’s real.
• It’s big.
• It’s powerful.
YouTube video created by Socialnomics
![Page 3: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/3.jpg)
Social Media – Consumer’s POV
http://www.youtube.com/watch?v=D3qltEtl7H8
![Page 4: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/4.jpg)
Interaction
“I’m 48. I don’t understand this Social Media stuff.”
• Similar to a business cocktail reception• Without constraints of time or space
![Page 5: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/5.jpg)
Interaction
![Page 6: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/6.jpg)
Social Media Sites
![Page 7: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/7.jpg)
A Plan for Clear Communication
Questions
• What do I want to accomplish?
• Where do I want to go?
• Why do I want to go there?
![Page 8: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/8.jpg)
Our Customers are communicating with us through a number of different online channels.
Using these tools allows us to:
• Reach a broader audience• Communicate directly with our
Customers in the formats they prefer• Stay on top of communication
technology
“CHANNEL OWNERS”
Where are our Customers?
![Page 9: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/9.jpg)
Blogging
![Page 10: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/10.jpg)
Within months of launching the site:
• Visits up 25%• Page Views up 40%• Visitors staying 26% longer
By October, 2008 Southwest Airlines’ site was named Best Blog for 2008 by PR News (second year in a row).
Nuts About Southwest 2.0 launched May 2008
![Page 11: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/11.jpg)
VIDEO BLOG
FLICKR FEED
NEWS FEED
RATINGOPPORTUNITIES
PERSONALIZATIONOPTIONS
ORIGINAL BLOG
READER POLLS
OFFICIAL PHOTO AND VIDEO GALLERIES
USER LOGINAND PROFILES
SHARINGFEATURES
PODCASTSLINKS TO SWA COMMUNITIES
May 5, 2008 - launched Blog 2.0
![Page 12: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/12.jpg)
Too Pretty to Fly
Learned from our previous experience that they needed to communicate directly with their Customers
via: 1. Online spokespeople 2. Official Statement3. YouTube video
CASE STUDY: Too Pretty to Fly
![Page 13: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/13.jpg)
Total views: 250,000
#8 most viewed video of the day #32 most discussed video of the day
#86 most views of the week
TOP VIEWED VIDEO
CASE STUDY: Response to Too Pretty to Fly
![Page 14: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/14.jpg)
An important part of your Internet marketing strategy.
• You become the expert• Fresh, targeted content• Attracts inbound links• Relationship building• Information source
Blogging
![Page 15: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/15.jpg)
digit.comflickr.com
facebook.comsquidoo.commyspace.comlinkedin.com
Delicious.comstumbleupon.com
technorati.comtwitter.com
wordpress.comDigg.comziggs.com
Social media sites
Includes, but are not limited to:
![Page 16: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/16.jpg)
Marketing Blog Page
http://www.fullbrainmarketing.com/_blog/blog/
![Page 17: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/17.jpg)
Graphic Design Café’ Blog
http://www.mystudioe.com/blog
![Page 18: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/18.jpg)
TSN – Trade Show News Blog
http://www.exhib-it.com/blog/
![Page 19: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/19.jpg)
Create Custom Content for YOUR Audience and Get Published!
• Post Articles at Public Sites• Write 25 Tips and Publish• Write White Pages• Awards to Link and Publish to• Public Relations Articles Posted
on your Site
Publish Articles Online!
![Page 20: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/20.jpg)
Top 10 Article Directories
Rank Article Directory (URL) Alexa TR No Follow!
1 ezinearticles.com 298 / PR6
2 articlesbase.com 3,147 / PR 5 NF!*
3 buzzle.com 3,386 / PR 6
4 searchwarp.com 7,287 / PR 4
5 articlealley.com 24,759 / PR 5
6 goarticles.com 26,949 / PR 6 NF!*
7 Web-source.net 27,840 / PR 5 NF!*
8 Articleset.com 29,878 / PR 3
9 Webpronews.com 30,890 / PR 6
10 amazines.com 31,192 / PR 3
![Page 21: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/21.jpg)
Social Media Most Popular Avenues
Join Social Media Sites that Matter to YOU and YOUR Business!
![Page 22: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/22.jpg)
![Page 23: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/23.jpg)
•Tweet – Sending one message•Tweets – Sending more than one message•Tweeting - What you are doing when you are posting a message•Peeps - Everyone in the Twitter community you are following•RT - Re-Tweet ... The best gift you can give your fellow peeps is by reposting a message that someone else sent but that is being reposted and populated•Hash tags - are keywords preceded with the # symbol.
Twitter - Symbols
Some symbols and definitions you should become familiar with before beginning to Tweet in Twitter.
![Page 24: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/24.jpg)
Top Users With The Best Content
![Page 25: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/25.jpg)
Top Users With The Largest Following
![Page 26: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/26.jpg)
HOW to Participate on Twitter
It’s a discussion NOT a broadcast - TweetChat
![Page 27: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/27.jpg)
Twitter – DJ Heckes Page
![Page 28: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/28.jpg)
Twitter – EXHIB_IT Page
![Page 29: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/29.jpg)
Twitter – FullBrainMrktr Page
![Page 30: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/30.jpg)
Twaiter
Pre-schedule your tweets and repeat once for the best exposure.
![Page 31: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/31.jpg)
Dashboards
HootSuite, Seesmic, TweetDeck are three popular Dashboards to use.
![Page 32: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/32.jpg)
Tweepi
![Page 33: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/33.jpg)
TwitterFeed
![Page 34: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/34.jpg)
![Page 35: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/35.jpg)
• More than 500 Million active users• More than half of Facebook users are outside of college• Fastest growing demographic is women over the age of 55• Average user has 120 friends on the site• More than 850 million photos uploaded to the site each month• More than 7 million videos uploaded each month• More than 70% of Facebook users are outside of the United States
![Page 36: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/36.jpg)
6 Ways To Get Found On Facebook
![Page 37: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/37.jpg)
Facebook – 6 Ways to Get Found
1. Use a profile photo that tells your followers who you are and what you have to offer
![Page 38: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/38.jpg)
Facebook – 6 Ways to Get Found
2. Choose a name for your page that your customers can identify with
![Page 39: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/39.jpg)
Facebook – 6 Ways to Get Found
3. Use a vanity URL that your fans may guess to find you
![Page 40: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/40.jpg)
Facebook – 6 Ways to Get Found
4. Give your followers information about you
![Page 41: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/41.jpg)
Facebook – 6 Ways to Get Found
5. Personalize your page
![Page 42: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/42.jpg)
Facebook – 6 Ways to Get Found
6. Tell your customers where to find you!
Follow us on: twitter - facebook - linkedinSubscribe to our blogs: Tradeshow News - Full Brain Marketing - Graphic Design Cafe - EXHIB-IT! Video BlogCheck out DJ Heckes' New Book at: www.fullbrainmarketing.comProud member of Albuquerque Independent Business Alliance: www.keepitquerque.org
Blog Page Example
Email Signature Example
![Page 43: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/43.jpg)
Leveraging Facebook for Ecommerce
68% of Consumers say a positive referral from a “friend” on Facebook would positively influence their purchase decision. (Morpace April 2010
Survey)
![Page 44: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/44.jpg)
Gaming applications are extremely popular at Facebook.Example: Old Navy fans can literally ‘dig’ for coupons in the Barker’s Bone’s game.
![Page 45: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/45.jpg)
Facebook – Leveraging Social Plugins
http://developers.facebook.com/plugins.
![Page 46: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/46.jpg)
Facebook – Videos
![Page 47: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/47.jpg)
Facebook – Events
![Page 48: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/48.jpg)
Facebook – Chat
Using the iChat application on Facebook, you can chat live with your fans!
![Page 49: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/49.jpg)
Facebook – Promotions
![Page 50: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/50.jpg)
![Page 51: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/51.jpg)
Linked In
Business Goals
• Increase your visibility and brand awareness• Improve your Google Page Rank• Enhance your search engine results• Generate traffic, links, and sales leads naturally through viral features
![Page 52: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/52.jpg)
Linked In – Blog Link
![Page 53: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/53.jpg)
Linked In – Polls
![Page 54: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/54.jpg)
Creative Portfolio Display
![Page 55: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/55.jpg)
Company Buzz
![Page 56: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/56.jpg)
Face to Face Marketing
More critical now than ever!
• Generational Differences and need to build relationships.• Build Know, Like, Trust Value!• Build Word of Mouth Network.• Personalized Marketing.• Seeing your Brand in Person.
![Page 57: Using Social Media As A Powerful Business Tool](https://reader033.vdocuments.us/reader033/viewer/2022060110/555adcacd8b42a024a8b508e/html5/thumbnails/57.jpg)
QUESTIONS?
Contact: DJ Heckes, CEO & Author (Full BRAIN Marketing)
EXHIB-IT! Tradeshow Marketing Experts
Tel: 828-0574Email: [email protected]: www.EXHIB-IT.com