Social Intelligence for Business Intelligence

1

D A T A D R I V E N A N D E D I T O R I A L L Y L E D L I F E S T Y L E C O M P A N Y

W h o W h a t W e a r , B y r d i e , a n d M y D o m a i n e a r e o w n e d a n d o p e r a t e d b y

C l i q u e M e d i a G r o u p

C M G i s o b s e s s e d w i t h e n t e r t a i n i n g a n d i m p r o v i n g t h e l i v e s o f w o m e n t h r o u g h

i n t e r a c t i v e a n d i n s p i r i n g c o n t e n t a n d c o m m e r c e

source: Byrdie Instagram, MyDomaine Instagram, Byrdie Instagram

Clique Overview

Clique Social Intelligence

K E Y S O C I A L H I G H L I G H T S

40K+Average daily social

interactions Digimind Sources*

7.1Mowned & operated

social media followers

Clique Analytics

99%Positive

social contentDigimind*

1source: TwitterCounter, CrowdTangle

S O C I A L T E A M

D A T A S C I E N C E / A N A L Y T I C S T E A M

P R O D U C T S

U S E R S

T O O L S

Social Media Approach & Strengths

9

C o n t e n t

I m a g e s

D e s t i n a t i o n f o r I n s p i r a t i o n

H o n e s t a n d T r a n s p a r e n t

K n o w i n g t h e A u d i e n c e

Source:: Cilique Instagram and Pinterest

Track Performance in Channel & Followers

9

D i g i m i n d A n a l y t i c s :

1 . M e a s u r e C o n v e r s i o n - i n t e r a c t i o n s t o P u r c h a s e

2 . M e t r i c s f o r C u r a t e d C o n t e n t & P r o d u c t s

3 . T r a c k I n t e r e s t s f r o m F o l l o w e r s & S o c i a l C h a n n e l s

4 . C o m p e t i t o r C o m p a r i s o n s

source: Digimind Dashboard

Brands in Publisher Content on Digimind

9

D i g i m i n d S o c i a l L i s t e n i n g :

1 . C u r a t e M e n t i o n s f r o m M u l t i p l e S o u r c e s

2 . B e n c h m a r k A c r o s s B r a n d s

3 . P i n p o i n t H i g h I m p a c t M e n t i o n s

4 . C o n d u c t S e n t i m e n t A n a l y s i s

5 . S e e M e d i a B r e a k d o w n a n d P o t e n t i a l R e a c h

source: Digimind Dashboard

Identify Brands by Publisher Type

9

“ M a i n s t r e a m ” P u b l i s h e r

source: Digimind from 11-10-2015 to 11-16-2015

“ S t y l e D r i v e n ” P u b l i s h e r

B r a n d s

C e l e b r i t i e s

B r a n d s

C e l e b r i t i e s

Discovering Concepts

9

T o o l s f o r B r a i n s t o r m i n g :

1 . C o n c e p t M a p s & N e t w o r k s

2 . K e y C o n c e p t W o r d C l o u d s

3 . D r i l l D o w n F e a t u r e s

4 . W o r k f l o w f o r T e a m s

5 . C o m b i n e o t h e r d a t a s o u r c e s

Source: Digimind

Influencer Network

Concept Relationships

P A U L I N E C H O WData Scientist

p c h o w @ c m g i n c . c o m

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