using search analytics in sharepoint 2010
DESCRIPTION
This slidedeck is from our surfray webinar on Search Analytics in SharePoint 2010. The presentation contains some search theory and an introduction to search analytics reports in Sharepoint 2010. It also covers simple techniques for improving search based on the analytics.TRANSCRIPT
Search Analytics in SharePoint 2010
Presented by:
Robert PiddockeAuthor: Pro SharePoint 2010 Search
Working with Microsoft FAST Search Server for SharePoint
[email protected]@rpiddocke www.surfray.com
Basic challenge: Finding information• Browsing vs. Searching• Challenge: to find information as quickly and easily as possible• To respond to direct questions
Local/Site Search is a different beast than Global Search• Global search users often look to see IF content exists, and WHAT exists. They also look to locate sources of information instead of detailed information. • Local users expect the information to exist and are frustrated when they don’t find it. They use terms that are specific to the site’s business. They search for content they are working with or have created themselves.
What is Good Search?
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• Documents (usually) have meaning and purpose – One or a number of themes• Authors describe these themes in their content with terms• Users search for ‘themes’ by using terms• There is often a disconnect between the terms used by authors and users for the same themes• Your content may have these themes but not the language or vice versa – spelling errors, corporate language, noise etc.
• Too much time is spent anticipating instead of learning and reacting
Search Engine Theory
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Success – The user searches, gets a result page and chooses the page with the information she wants.
Partial Success - The user searches, gets a result page and chooses a page, but not the best one. She clicks back and tries again.
Unsuccessful with Results - The user searches, gets a result page but sees nothing she likes. She searches again or leaves.
No Results - The user searches, gets no results, searches again or leaves.
4 Behaviors of Search Users
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The majority of search terms represent unique searches but only a few searches represent a third of all users.
572212%
99 - 2100+ <2
27000 55%
Users Searching
Unique Terms
...49201
How long is your tail?
Failure points• Garbage in, Garbage out• Poor meta data• Too much noise
– Irrelevant content on top– Useless content – Duplicate content
• Bad document authoring (pdf, MSOffice)• Misalignment with/misunderstanding users’ conceptions• No improvement over time
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Typical Search Problems
What to do?
ACTIONS• Use Site Collection Web Reports • Check statistics weekly in the first 3 months•Make 20-50 Best Bets• Check monthly and adjust • Improve titles descriptions• Add metadata• Map exisiting metadata
Analytics in SP2010!
1 2 3
Failed Queries are your friend!
Please feel free to ask questions in the chat!
Presented by:
Robert PiddockeAuthor: Pro SharePoint 2010 Search
Working with Microsoft FAST Search Server for SharePoint
[email protected]@rpiddocke www.surfray.com