using prize based competitions for implementing innovations

Copyright 2015, NineSigma 1

Rick Wielens

INNOVATION IMPACT PRIZE-BASED COMPETITIONS


Moving your innovation program forward

Innovation Impact: Prize-Based Competitions

Sample Competitions

NineSigma Overview 1

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AGENDA


NINESIGMA OVERVIEW

2+ MILLION SOLUTION

PROVIDERS HEADQUARTERS & PARTNER OFFICES

U.S. Belgium

Japan Korea

Australia South Africa

Brazil Canada

OUR EXPERIENCE

3,500+

DIVERSE CLIENTS

Multinationals Middle Market

Non-Profit Government

OVER 700 CLIENTS

52% Business 34% Universities 14%

Government Inventors

Consultants Non-profit

Netherlands

NINESIGMA NETWORK

FROM 32

Innovation Challenges

Industries


WHAT ARE YOU LOOKING TO DO? An overview of NineSigma’s services


WHAT DIFFERENTIATES OUR MODEL?

Proactive technical engagement of A GLOBAL NETWORK of more than

2M Solution Holders

A CROSS-FUNCTIONAL TEAM of business leaders,

innovation consultants & PhD-level scientists

ALTERNATIVE PRIZE STRATEGY approaches to

incentivize a diverse winner portfolio


ELEMENTS OF SUCCESS WITH A NINESIGMA COMPETITION MODEL

Clearly Defined Technology Objective

TOPIC CRITERIA TIMELINE JUDGING AWARDS

Evaluation Criteria

Design, Launch and Award Timeline

Evaluation Protocol

Prize Strategy


NINESIGMA COMPETITION MODEL PROGRAM METHODOLOGY

PROGRAM DESIGN

SUBMISISON PERIOD

CLOSE AND ASSESS

AWARD WINNERS

DEVELOP

ENGAGE

EVALUATE

SELECT



PROGRAM DESIGN

SUBMISISON PERIOD

CLOSE AND ASSESS

AWARD WINNERS

NineSigma works with Clients to refine the competition strategy and goals. DELIVERABLES: •  Align goals •  Articulate aspirational Need Statement •  Refine Need Statement •  Develop outreach and communications strategy •  Develop prize strategy •  Define criteria and judging protocol •  Develop rules, terms and conditions •  Develop competition website



NineSigma executes dual outreach strategy to amplify the competition and identify unique technical capabilities. DELIVERABLES: •  Launch the competition •  Open submission period •  Execute outreach •  Manage submissions via competition website •  Execute amplification plan •  Manage Solution Provider support and communications •  Program Management – reporting and metrics

PROGRAM DESIGN

SUBMISISON PERIOD

CLOSE AND ASSESS

AWARD WINNERS


NineSigma’s proprietary “dual call to action” outreach combines integrated technical outreach with traditional PR/Marketing.

NINESIGMA'S DUAL OUTREACH PROCESS

IDENTIFY SOLUTIONS (Technical Outreach)

PR OUTREACH (Catalyst to Stakeholders)

Research Centers

Corporations

Universities

Suppliers

Start-ups | Entrepreneurs

NGOs

Industry

Local Stakeholders

Governments

Public


GLOBAL OUTREACH TO TARGETED CROSS-DISCIPLINE NETWORKS

PROJECT IS LAUNCHED VIRAL NETWORKING RESPONSES RECEIVED



NineSigma closes submissions and manages the Judging Panel’s review based on the developed evaluation protocol. DELIVERABLES: •  Manage assessment and review process •  Manage judging participation •  Implement prize strategy •  Program Management – reporting and metrics

PROGRAM DESIGN

SUBMISISON PERIOD

CLOSE AND ASSESS

AWARD WINNERS


NineSigma recommends a three-tier evaluation process.

THREE-TIER EVALUATION PROCESS

TIER 1: INITIAL REVIEW

TIER 2: REVIEW REMAINING PROPOSALS

TIER 3: IDENTIFY AND RECOMMEND WINNERS

Leverages the manpower of internal Client team to filter out submissions that do not meet technical criteria.

Proposals are categorized for merit using the evaluation rubric.

Three-tier process ensures a portfolio of solutions that align with Client goals by Tier 3.

DOES NOT MEET CRITERIA

REQUIRES ADDITIONAL INQUIRY

ALIGNS WITH GOALS

30%

35%

35%



NineSigma provides guidance for next steps based on competition findings and assists with the facilitation of the awards event. DELIVERABLES: •  Communicate Winner selection •  Manage award event design •  Amplify award impact in communication channels •  Program Management – reporting and metrics

PROGRAM DESIGN

SUBMISISON PERIOD

CLOSE AND ASSESS

AWARD WINNERS


NINESIGMA'S DEDICATED TEAM

Strategic Programs Team &

Program Mgr.

Technical Lead &

TASK Team

Marketing Team

NineSights Community Manager

NineSigma Help Desk

Client Champions

Client Competition

Lead

Legal, Web and

Marketing/PR Support

-‐ R&D -‐ Marketing -‐ Business Dev. -‐ R&D -‐ Legal

NINESIGMA TEAM

CLIENT TEAM

JOINT TEAM


VALUE ADD SERVICES Learn more at NineSights.com/GC

A SAMPLING OF OUR COMPETITION CLIENTS ON NINESIGHTS:

GRAND CHALLENGE WEBSITE IS HOSTED ON NINESIGHTS NINESIGMA’S SECURE ONLINE PLATFORM

ENGAGE TECHNICAL EXPERTS bringing diverse perspective from industry, academia and institutions

ENABLE SUBMISSIONS of dozens or hundreds of proposals globally

PROVIDES MODERATED FORUM for communication between participants and Sponsor

ACTS AS THE ENTRY-GATE for secure, non-confidential submission of proposals

SUPPORTS ENTIRE COMPETITION by presenting all technical information, legal terms and conditions, and timelines


SAMPLE PROGRAM DELIVERABLES

Solution Provider Outreach

•  Select Challenge topic

•  Articulate Need

•  Create Search Strategy

•  Develop Prize Strategy

•  Define Judging Process

•  Develop Communications Plan

•  Develop Challenge site

•  Launch Innovation Contest

•  Execute Campaigns

•  Manage Submissions

•  Implement Communications Plan

•  Manage SP Support and Communications

•  Reporting and metrics

•  Implement Review Process

•  Manage Judges

•  Manage Winner Selection

•  Communicate Winner selection

•  Plan Award Announcement


•  Implement Prize Strategy

¶  Awards ¶  Announcement

•  Amplify Award impact in Communication Channels

•  Manage Award Process


PR and Advertising

AWARD STAGE CLOSE and ASSESS SUBMISSION PERIOD PROGRAM DESIGN

Identify Targets

Note: Actual timelines depend on program scope and Sponsor goals


COMPETITION TIMELINE: SINGLE PHASE EXAMPLE

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

COMPETITION DESIGN

COMPETITION AMPLIFICATION PLANNING

NEEDS ARTICULATION

REVIEW AND ASSESSMENT

WEBSITE DEVELOPMENT

TERMS AND CONDITIONS

OUTREACH STRATEGY

EVALUATION PANEL

SOLUTION PROVIDER RELATIONS

OPEN SUBMISSION PERIOD - PHASE 1 (IDEATION ROUND)

PROJECT MANAGEMENT


•  The 3D Printing Production Quest was a public Innovation Contest hosted on NineSights to identify cutting edge technology that can produce complex parts with high precision by additive manufacturing processes, using high density, refractory metals.

•  Phase 1: Mapping the Ecosystem: 22 proposals were received. The top 10 respondents each received a $5K cash prize and advanced to participate in Phase 2 of the Quest.

•  Phase 2: Producing Test Coupons: Groups had 90 days to manufacture test coupons from GE supplied materials that were then evaluated for geometric precision, overall mass, and overall volume.

•  GE selected three fabricators with capabilities to produce complex medical imaging device parts with high precisions based on statistical analysis as well as several qualitative aspects.

PHASES

OVERVIEW

KEY TAKEAWAYS •  The Quest pushed the limits of additive technologies, and

identify production leaders that are operating at the forefront of 3D printing.

•  Identified technologies will drive greater product performance, quality and cost savings for healthcare customers.

GE 3D PRINTING PRODUCTION QUEST CASE STUDY: INNOVATION CONTEST


•  The GE NFL Head Health Grand Challenge is a $60 million program that includes research and challenges to develop new solutions to help advance understanding of mild traumatic brain injury.

•  The first $10 million Challenge invites proposals for scanning technologies and biomarkers.

•  A second $10 million Challenge with Under Armour launched Fall 2013 to find, fund, and develop new solutions to diagnose and protect against traumatic brain injury.

•  Because GE and the NFL bring distinct resources to their partnership, NineSigma worked closely with GE and the NFL to align their goals and design a challenge program that would achieve each of their objectives.

•  With two challenge topics, and a diverse judging panel, the prize strategy was a critical component that had to be defined and clearly communicated to a broad technical and consumer audience.

APPROACH

OVERVIEW & CHALLENGES

KEY TAKEAWAYS •  Translating each Sponsor’s objective into an integrated topic

and prize strategy is a critical first step which determines the success of the program.

•  Even a large scale, multi-year Challenge such as this can be defined, scoped and launched in a short period of time when there is executive buy-in and support .

HEAD HEALTH CHALLENGE

CASE STUDY: GRAND CHALLENGE


STAY CONNECTED

www.NineSigma.com

www.ninesigma.com/blog

@NineSigma @NineSights

STAY CONNECTED

www.NineSigma.com www.ninesigma.com/blog @NineSigma

CONTACT

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CONTACT

NEXT STEPS:

THANK YOU

STAY CONNECTED


CONTACT

NEXT STEPS:

THANK YOU

Confirm alignment with NineSigma capabilities.

Collaborate to outline program scope, timing and investment.

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Rick Wielens Wielens AT NineSigma.com