using pr and marketing communications strengthening exchange’s presence in communities
TRANSCRIPT
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Using PR and Marketing Communications
Strengthening Exchange’s presence in
communities.
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“Coming together is a beginning.
Keeping together is progress.
Working together is success.”
- Henry Ford
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Target U.S. Headquarters:
Minneapolis, MN
Target U.S. Regional Offices:
Los Angeles, CADallas, TXPhiladelphia, PA
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Why are Public Relations and Marketing Important?
Strengthening Exchange’s “brand”
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Why are Public Relations and Marketing Important?
• Identifying community needs
• Enhancing community partnerships
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Why are Public Relations and Marketing Important?
Generating pride in membership
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Why are Public Relations and Marketing Important?
GROWTH!
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What Methods Are Clubs Using?
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Things to Consider …
• Who is/are the audience(s)?
• What are the available resources?
• What is the desired outcome?
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Things to Consider …
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• Social media – social media – social media!
• Facebook, Twitter, websites = legitimacy
• Information should always be current and complete.
Things to Consider …
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National Headquarters Public Relations and Marketing
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Share this information!
Effective CommunicationStarts from Within …
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Questions?