using personalisation to reduce the friction
TRANSCRIPT
customer lifetime value.(CLV)
def: Customer revenue less the cost to
acquire and then serve the customer
#sitecore @SagittariusMktg
value to relationships.
calculate profitability.
guides marketing decisions.
focus and loyalty.
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consumer
digital
ecosphere.
commerce
content
community
Mary Meeker, internet trends 2014
#sitecore @SagittariusMktg
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22%
lower
bounce
rate
7%
increase
holiday
searches
32%
increase
hotel &
packages
#sitecore @SagittariusMktg
top tips. know your customer
think about their journey
reduce the friction
what can you learn
what can you add?
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