using paid search in business
TRANSCRIPT
Consumers search for everything and anything.
Users dictate the demand for a product or information.
Push mediums reach out to the masses who may or may not be looking for something specific.
PPC = Push Medium
Advertisers bid on the keywords they want to run
in PPC ads.
But only pay when a user clicks the ad.
You set the budget, a variable cost.
Can continuously optimize an ad based on performance.
It’s trackable.
Local targeting, “geo-targeting”.
1) Ad impressions
x [Click Through Rate (CTR)]
2) Clicks (Website Visitors)
x [Conversion Rate]
3) Leads
Have strong keywords.
Test ads with different words or phrases.
Check out the competition.
Have a simple and short landing page.