Upload File

using our assets, activities and offerings to attract and ...generation to generation. a proving...

  • Home
  • Documents
  • Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began
35
Using our assets, activities and offerings to attract and retain workers Sara Otte Coleman Tourism Director

Upload: others

Post on 14-Jul-2020

0 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Using our assets, activities and offerings to attract and retain workers

Sara Otte ColemanTourism Director

Page 2: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

It’s not just a logo, tag line or campaign …

Page 3: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

our framework for evolution

LEGENDARY

the people

the land

the future

OBJECTIVES

• Clarify and evolve North Dakota’s current brand architecture

• Strengthen brand communications across all departments and groups

• Help focus story-telling

• Align key messages

• Support a cohesive brand look and feel

THE FUTURE Vision

InventionOpportunity

THE LAND PlaceSpirit

Resources

THE LEGENDSPeopleHistory

Experience

We conducted two brand workshops, exploring key attributes, drivers and perceptions around the North Dakota Legendary brand, three important themes emerged.

North Dakota is one of the last authentic landscapes in America.

An epic, rugged terrain that offers raw and meaningful experiences. A quality of life that calls the resilient and hardy, promising real adventure and bold experiences..

An open frontier, rich with diverse industry, resources and opportunities.

This golden prairie offers many paths to legendary fortune and success.

North Dakota is a state focused on ideas, not things.

Everyday, emerging challenges and ideas drive a dynamic business environment where companies, communities and people are transformed.

A community shaped by its history, traditions and big dreams, passed on and shared with joy and humility from generation to generation.

A proving ground for past leaders and future explorers.

A place where a young nation first began to find its way, North Dakota is home to a wholesome way of life, with strong connections to the land and the nation’s history.

Page 4: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

DEFENSIBLE

North Dakota offers an abundance of resources, space and accessibility hard to find anywhere else in North America.

DIFFERENTIATING

Raw and emerging North Dakota offers an open frontier where fortunes are made and lost moment by moment.

DESIREABLE

Rugged and kind. North Dakota is home to a wholesome way of life, with strong connections to the land and the nations history.

PURPOSE

To ourselves and our stakeholders:

A place to be tested.

A place to change fortunes

A place to find courage, perspective and prosperity

POSITION

To the market:

North Dakota is one of the last authentic landscapes in America.

A rugged terrain that offers raw and meaningful experiences and opportunities that can change fate and make fortunes.

BENEFIT

For Visitors…

In North Dakota I can do the things I love to do with real ease and pleasure.

For Residents…

This land connects me to the values and way of life that makes my home and family strong.

For Businesses…

This emerging prairie offers diverse opportunity with many paths to legendary fortune and success.

Commerce =LIFE

Promoting living, working, and doing business in the state.

Tourism = PLACE

Experience, promoting the sights, sounds and

activities of the state.

Essence = Proving Ground

People = LEGENDARY

At the intersection of Life and Place the full potential of the Legendary brand is

realized.

A LEGENDARY PROVING GROUND

Our land, our legends and our future connects

THE FUTUREVision

InventionOpportunity

THE LANDPlaceSpirit

Resources

THE LEGENDSPeopleHistory

Experience

Page 5: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Find the Good Life in North Dakota is a private/public sector funded initiative designed to help solve the greatest challenge facing our business community: workforce development, recruitment and retention.

Building awareness of North Dakota’s offerings.

Page 6: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Research -356 respondents recently moved to ND

• 1/2 came to be closer to loved ones

• 1/4 came for quality of life

• 1/3 had spent significant time in ND prior to moving

• 2/3 were employed before relocating

• Internet and family and friends were main info sources used

Research

Page 7: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Tourism in North Dakota

• The state’s third largest industry

Page 8: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

What attracts visitors- entertains residents

Page 9: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

What do visitors do?

Page 10: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Where do visitors go?

Page 11: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Techniques- recruit

• Use existing content

• Speak to specific interests

• Address their objectives

• Dispel the Myths

• Refer them to other sources both locally and statewide• Findthegoodlifeinnorthdakota.com

• Ndtourism.com

• Experience and Legendary social sites

Page 12: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Leisure Marketing

Unique visits -77%624,937 +26%

51% are organic visits

#1 referrer to the site is Mobile Facebook

Page 13: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began
Page 14: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began
Page 15: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

City Experience

Page 16: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Print Ads

Page 17: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Print Ads

Page 18: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Legendary Experience

Page 19: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Print Ads

Page 20: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

History Experience

Page 21: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Print Ads

Page 22: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Outdoor Experience

Page 23: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Print Ads

Page 24: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Print Ads

Page 25: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Golf Experience

Page 26: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Print Ads

Page 27: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Online AdsPASTE SCREENSHOT HERE

Page 28: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Social Media – 82.5 Million Total Impressions

Page 29: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Travel North Dakota’s Social Networks

Page 30: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began
Page 31: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began
Page 32: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Visitor Services

• Brochure Distribution

• Travel Counseling

Page 33: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

NEW to North Dakota

https://www.youtube.com/embed/videoseries?list=PLAMqX2lTDxAR1WDAqhsS1hfxPwNpASssZ

https://www.youtube.com/playlist?list=PLAMqX2lTDxAR1WDAqhsS1hfxPwNpASssZ

https://www.youtube.com/embed/videoseries?list=PLAMqX2lTDxAR1WDAqhsS1hfxPwNpASssZ
https://www.youtube.com/playlist?list=PLAMqX2lTDxAR1WDAqhsS1hfxPwNpASssZ
Page 34: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Techniques- Retain

• Engage them in the company and community

• Assign Buddies-Welcome Wagon

• Social offerings- specific to their interests

• Community or neighborhood connections

• Who can help?• YPs

• Chambers

• Community leaders

Page 35: Using our assets, activities and offerings to attract and ...generation to generation. A proving ground for past leaders and future explorers. A place where a young nation first began

Summary

• Know your assets

• Look for relevant content

• Don’t recreate what you can borrow

• Focus on the right messages for the right fit – Listen

• Respond to connect and keep conversations going - Engage

• Make it a priority – daily or weekly


Explorers Review

Explorers Supplement

Verification Condition Generation via Theorem Proving

YOUNG EXPLORERS YOUNG EXPLORERS OUTDOOR OUTDOORADVENTURECHALLENGE

Explorers Believe, Explorers Achieve!

PowerPoint Presentation...Explorers Explorers B&B Explorers Tuxford Academy Excellence through Teamwork B&B 7,8 Explorers B&B 10,11 Explorers 18,19 9 4 26,27 20,21 40,41 28,30 3,12

Dual Air Density Explorers (Explorers 54-55) Press Kit

America’s Spacecraft for a New Generation of Explorers The ... · America’s Spacecraft for a New Generation of Explorers The Orion Crew Exploration Vehicle The Orion crew exploration

Model Generation Theorem Proving for First-Order Logic Ontologies

Strategy Explorers

EXPLORERS PROGRAM PLAN · 2019-03-21 · Explorers program has launched close to 100 missions. Notable Explorers missions include the Nobel Prize yielding Cosmic Background Explorers

The Explorers

European Explorers

Explorers ppt

Explorers PowerPoint

Antarctic Explorers

Biomorphic Explorers

America’s Spacecraft for a New Generation of Explorers

Explorers Family Handbook - Explorers Early Learning

Explorers 2011

Tres - Explorers

Explorers Intro

Wh Explorers

LITTLE EXPLORERS B TEACHER’S NOTES LOUIS FIDGE€¦ · LITTLE EXPLORERS B TEACHER’S NOTES LOUIS FIDGE MACMILLAN ENGLISH EXPLORERS Little Explorers B: Introduction, Teacher’s

Feedback theory extended for proving generation of ... · Feedback theory extended for proving generation of contraction semigroups Mikael Kurula and Hans Zwart Abstract. Recently,

GOES-R, Glory, and NPP: the Next Generation of Satellite ... · Madison/CIMSS) Air Quality Proving Ground (AQPG) • NOAA has established a GOES-R Proving Ground – an experimental

2. Explorers

EUROPEAN EXPLORERS TO NORTH AMERICAEUROPEAN EXPLORERS TO NORTH AMERICA

Meadowlark Explorers

Explorers Foldable/Explorers Map - Mr. Dalton's Class

Explorers I

Famous explorers

Tudor explorers

Embark on an adventure around your house with BLAST OFF ......living room explorers explorers kitchen bathroom bedroom living room explorers explorers kitchen bathroom bedroom living

Animal Explorers