Using Social Networking Tools for Career Success

Kathleen Kulik ‘06&

Ray Galvin

Roadmap• Why is it important?• Do’s and Don’ts• Professional Online Identity • Building Your LinkedIn Profile

– 100% Complete Profile

– Connections

– Groups

– Applications

• LinkedIn & Your Job Search• Resources

Why is it important?Presentation of Self : Your Brand• Professional presentation of self has always been

important – Well pressed suit: check

– Well written and updated resume: check

– Well rehearsed interview skills: check

– Positive attitude: check

– Online identity: check?

Why is it important?Online Identity• Freedom of speech

– Often young adults use the internet to express themselves without regard to what other people think

– If these expressions of self are not anonymous they can be damaging to your job search

• You never know who is reading about you online– Employers have become very savvy at using the internet to their

advantage to gather information about job candidates

• Do you know what your online identity says about you?

Why is it important?Online Identity: The Electronic Age

Online Etiquette Do’s and Don’tsDON’T• Post or tag inappropriate pictures

• Post inappropriate comments or statuses

• Complain about your current job

• Post conflicting information to your resume

• Over use or over share apps and games

• Post information that you haven’t verified first

• Use texting language (“2” when you mean “to”)

• Cyber stalk (political or negative comments)

Online Etiquette Do’s and Don’tsDO• Use a professional email address

• Voice mail messages should be professional

• Clean up your profiles

• Update your photographs

• Reread what you wrote

• Remove negative search results

• Check your associations

• Update your security settings

• Always be honest and transparent

Professional Online Identity http://www.facebook.com/pages/Alma-Pitchford-M-Ed/145649562114541

http://twitter.com/#!/SAJansky

http://www.linkedin.com/profile/view?id=19132400&authType=name&authToken=N8Ad

Building your LinkedIn profile

www.linkedin.com/

http://www.youtube.com/watch?v=JNl9RVrXLhM

Creating a 100% complete profile• Why it’s important?

– Builds credibility

– Increases the likelihood that a recruiter will find your profile

– Expands your network

Building your LinkedIn profile

1. Display a professionally appropriate photo

2. Create the right headline

3. Write a keyword-rich summary that “sells” your skills and experience

4. Get strong, helpful recommendations

5. Tie your LinkedIn profile to your other efforts

6. Shorten your Public Profile to improve your SEO

6 Golden Rules of Student LinkedIn Profile

Building your LinkedIn profile

www.linkedin.com/

Connections • Import your current email contacts

• People you may know: colleagues, classmates, 2nd/3rd connections

• Search– Personalize your invitations

– Connect with those you really know

Building your LinkedIn profile

www.linkedin.com/

http://www.youtube.com/watch?v=F5CF1FEm_oA

Groups

• 650,000+ groups – Industry

– Education

– Shared Interest

• Cleveland State University (Official Group)– Subgroups for each college, current students, career networking,

international programs, and much more

Building your LinkedIn profile

www.linkedin.com/

Applications: • Reading Lists

• Events

• Slide Share

• Box.net

• Word Press

• Plus many others…

LinkedIn & Your Job Search

www.linkedin.com/

• Search Companies and “Follow” companies

• Create a job search agents

• Join Industry and Trade Groups

• Follow people

• Job Seeker Basic and Premium

ResourcesLinkedIn You Tube Channel

• http://www.youtube.com/user/LinkedIn

– Grad Guide Videos (6 total)

– In Tips Videos

LinkedIn Webinars

• http://learn.linkedin.com/training/

New Grad Life

• http://newgradlife.blogspot.com/

There are also several books at the library and on Amazon about using LinkedIn

Questions?

Thank you for your time!

Contact Us• Kathleen Kulik

– http://www.linkedin.com/in/kkulik

– @CSU_Vikings or @CSU_YoungAlum

– K.Kulik@csuohio.edu

– 216-523-7289

• Ray Galvin

http://www.linkedin.com/in/raygalvin

raygalvin@aol.com

440-779-1310

–

ReferencesLinkedIn You Tube Channel: http://www.youtube.com/user/LinkedIn

LinkedIn Learning Center: http://learn.linkedin.com/training/

New Grad Life: http://newgradlife.blogspot.com/2009/11/7-things-college-grads-must-do-online_17.html

Online Degree Programs: http://www.onlinedegreeprograms.com/blog/2010/social-media-etiquette-for-students-50-crucial-rules/

Yahoo: http://finance.yahoo.com/career-work/article/109267/6-career-killing-facebook-mistakes

Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2011/01/22/AR2011012203193.html

New York Times:http://bits.blogs.nytimes.com/2009/08/20/more-employers-use-social-networks-to-check-out-applicants/