using new market media to build responsive market
DESCRIPTION
TRANSCRIPT
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Using New Media Marketing Tools:How to get the most from blogs, podcast, & RSS
Matthew ScottFounder & Managing DirectorThe Life’s Work Group, Inc.
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WHEN: June 10 @ 2PM Central Standard TimeWHERE: http://webinars.ppa.org “CLICK TO REGISTER”WHAT: Post-Meeting Q&A
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This presentation is not about...
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rather...
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Revenue Producing Activity
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marketing is...
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marketing is getting people with a specific challenge to know, like, trust, and refer you.
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Matthew LIVES here...
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...and here.
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and WORKS here...
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Matthew THINKS here...
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With people FROM here...
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Matthew LOVES family...
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and the girl he had
a crush-on in 7th grade...
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marries girl (23yrs)...
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My FRIENDS & I like to...
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and...
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CHALLENGE each other...
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EAT & DRINK my...
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I have a GLOBAL FOOTPRINT...
27 countries & counting...
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Matthew drives this...
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With my dog “Surf”
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and this
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Matthew WORKED as...
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His OFFICE was ...
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Just Like his father...
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Matthew TRANSITIONS...
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COMBAT BOOTS for...
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Wing-tips...
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AND then...
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{ Sold for 16x Earnings }
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Consulting
Coaching
Blog Community
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< >
If you don’t...
Believe...
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You are in the information marketing business...
---->>
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... no matter what you sell.
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“He is lame. Cocktail anyone?”
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Read Blogs?
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Have Blogs?
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Listen to Podcasts?
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Have Own Podcast?
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website (software) that puts most recent content at the top of the site & enables people to comment.
A blog is a...
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keyword search
Blog
Podcast
RSS
Think!
“ping”
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Step 1:
Name
www........
& Go Daddy...
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Kind of like naming your child, but different...
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Think...
remember?
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Good...
www.hugginsandlambertlp.com
Bad!
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Blog Name Starter Kit:
• proximity
• industry focus
• memorable, but not too “cute”
• company name
• create vocabulary word
• short as possible
• sounds like...
• visual looks like...
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[Go Daddy.com]
$9.95
Step # 2
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{Virtual Real Estate}
don’t forget...
“Gordon Gecko Rules Apply”
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Domain Names for...
• podcast
• special programs
• special products
• marketing calendar
because...
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www.nycpromoproducts4u.com/special-products-month.php
Think Seinfeld...
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Step # 3:
{Choose Blog Type}
a. Squarespaceb. Word Pressc. Type Pad
Free or $ 15 dollars per mth.
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[ Blog ]
www.BrandMeNYC.com
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You only need a website if...
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...want customers
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You only need a blog if...
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...want community
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web presence vs.
web site
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? ?
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WHY BLOG ?
because...
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WHY BLOG ?
To be found in the way people search...
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Search Engines Love Blog Posts
Because...
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Each blog Post a “mini-website”
so IMAGINE...
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keyword search
or....
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WHY BLOG ?
because...
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2
Find & Communicate Difference
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Features & Benefits
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WHY PODCAST ?
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A podcast is...
time-shifted (24x7 on-demand) re-purposed audio content.
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Time Shifted
*Disclaimer: Podcasts & Farm Equipment May Be Hazardous To Your Health & Every Animal in Sight
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Re-Purpose• How to?
• How to brand your company with promotional...
• Distributor Sales On-Boarding
• Interview an expert
• Customer Testimonials
• Audio Action Guide
• For Fee- Teleseminar or Webinar
• Book
• CD or DVD
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Think QVC !
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Think “Click & Clack”
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Think Tivo!
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Think hand-held!
and...
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100 x Audience{ }
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[ Cross Selling Opportunity ]
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To Podcast, I need...
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a phone...
or...
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Speak into the...
&
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Audio Recorder
is uploaded to a... @ $15 dollars per month
looks like...
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podcast uploaded & viewed on ...
or your...
125 million est. sold to date
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WHEN: June 10 @ 2PM Central Standard TimeWHERE: http://webinars.ppa.org “CLICK TO REGISTER”WHAT: Post-Meeting Q&A
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Using New Media Marketing Tools:How to get the most from blogs, podcast, & RSS
Matthew ScottFounder & Managing DirectorThe Life’s Work Group, Inc.
Want This
Presentation ?
then...
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PPAI PPT Presentation
Dear Matthew,
Please send me a copy of your PPT Presentation on New Marketing Media.
Thanks,
Donald Trump